Health Club Branding Can Be Tough—Here's How to Make It Easy
Shannon Malooly, membership and marketing director for The Claremont Club, explains how to differentiate your club without losing integrity.
Health Club Branding Can Be Tough—Here's How to Make It Easy
Shannon Malooly, membership and marketing director for The Claremont Club, explains how to differentiate your club without losing integrity.
Who Should Manage Your Health Club's Facebook Account?
Many independent clubs take an all-hands-on-deck approach to roles. While that works for some positions, it's important to select a point person to run your Facebook page.
Which Strategic School of Thought is Right for Your Health Club?
There are three new strategic schools of thought when it comes to health club strategic planning. Find out which is right for you.
4 Tips to Increase Non-Dues Revenue at Your Health Club
The Atlantic Club COO Kevin McHugh offers four strategies to increase your club's non-dues revenue and, ultimately, your bottom line.
Strategic Technology Investment Can Yield Cost-savings for Health Clubs
Leading fitness industry experts agree that tech investments are key components to running a successful health club in today’s increasingly competitive market.
Top 3 Strategies to Improve Your Health Club’s Group Exercise Experience
Creating a great group X experience can add significant value to your club's program offerings and help keep members engaged.
Personal Training Usage Continues to Grow Among Health Club Members
Adults ages 25 to 34, along with youth 6 to 12, were the most likely to engage in personal training, according to the IHRSA Health Club Consumer Report.
Everything You Need to Know About Health Club Locker Room Size
Three health club design experts explain everything you need to consider when determining your gym's locker room size.
Personal Trainer Packs Big Fitness Design Into Tiny House
See how this personal trainer—featured on HGTV—built a customized 'tiny house' complete with kettle bell storage, TRX equipment, and a climbing wall.
3 Ways Wearable Integration Improves Health Club Member Experience
By incorporating wearable technology into your club, you can improve the member experience, contribute to ancillary sales, and boost retention.