Shannon Malooly, membership and marketing director for The Claremont Club, explains how to differentiate your club without losing integrity.
Many independent clubs take an all-hands-on-deck approach to roles. While that works for some positions, it's important to select a point person to run your Facebook page.
There are three new strategic schools of thought when it comes to health club strategic planning. Find out which is right for you.
The Atlantic Club COO Kevin McHugh offers four strategies to increase your club's non-dues revenue and, ultimately, your bottom line.
Leading fitness industry experts agree that tech investments are key components to running a successful health club in today’s increasingly competitive market.
Creating a great group X experience can add significant value to your club's program offerings and help keep members engaged.
Adults ages 25 to 34, along with youth 6 to 12, were the most likely to engage in personal training, according to the IHRSA Health Club Consumer Report.
Three health club design experts explain everything you need to consider when determining your gym's locker room size.
See how this personal trainer—featured on HGTV—built a customized 'tiny house' complete with kettle bell storage, TRX equipment, and a climbing wall.
By incorporating wearable technology into your club, you can improve the member experience, contribute to ancillary sales, and boost retention.