Health Clubs Must Embrace the Digital Revolution
The pandemic has accelerated the long-overdue move to a hybrid model. Here’s how to do it right.
Jim Schmaltz
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5 Ways to Increase Average Revenue Per Health Club Member
With the current disruption, health clubs need to maximize profits on a per customer basis. Here’s a surefire way to do it.
How to Master the New Sales Landscape for Health Clubs
You need to adjust your lead generation strategy—and that’s just a start. Here’s what your CRM should be doing for you.
Why Gyms Need Active Aging Programs to Rebuild Membership
The industry must broaden its service proposition. It’s time to aggressively court the older generation.
Jillian Michaels’ Wildly Misleading Claim About Health Clubs
Jillian Michaels contracts COVID-19 from her friend and hairdresser, then tells fans to avoid returning to the gym while pushing her new app.
5 Ways to Make Omnichannel Marketing Work for Your Gym
Forget making a buzz, you need your brand to be a superstar. The key: Think local!
How to Future-proof Your Equipment Investment
With margins shrinking from a disrupted marketplace, health clubs need reliability and durability more than ever. Here’s how to get more bang for your buck.
5 Reasons Why Your Health Club Should Have Kids Camps
A family-friendly brand can reap dividends that can last years. Here’s how to create a successful kid-friendly program.
Take Your Health Club’s Outdoor Fitness to the Next Level
With the right gear, you can bring all the advantages of strength training to any environment.
Time Article Attacking Gyms Illustrates Their Need Instead
The facts support the industry’s mission. Arguing otherwise makes no logical sense.