Friends and colleagues recall a fitness industry icon who passed away on December 22.
The pandemic has accelerated the long-overdue move to a hybrid model. Here’s how to do it right.
With the current disruption, health clubs need to maximize profits on a per customer basis. Here’s a surefire way to do it.
You need to adjust your lead generation strategy—and that’s just a start. Here’s what your CRM should be doing for you.
The industry must broaden its service proposition. It’s time to aggressively court the older generation.
Jillian Michaels contracts COVID-19 from her friend and hairdresser, then tells fans to avoid returning to the gym while pushing her new app.
Forget making a buzz, you need your brand to be a superstar. The key: Think local!
With margins shrinking from a disrupted marketplace, health clubs need reliability and durability more than ever. Here’s how to get more bang for your buck.
A family-friendly brand can reap dividends that can last years. Here’s how to create a successful kid-friendly program.
With the right gear, you can bring all the advantages of strength training to any environment.