LONDON—October 19, 2021—YBell Fitness has won a Women’s Running magazine award for its YBell Neo as the Best in Test in the Tech category. The product was featured as part of the Essential Kit section of the June issue, in which the magazine’s editors and readers tested and rated a wide variety of shoes, apparel, and tech items for female runners.
Described by the reviewer as a “brilliant addition to your home gym,” the YBell Neo earned the Best in Test designation, defined as “brilliant performance from highly technical, stylish kit.”
According to the reviewer, “This is so much easier to use than standard dumbbells due to the design, the way you can change how you grip it, and the way the weight sits in your hand as you use it. The beauty of it is that you’ve got everything you need for a runner’s strength workout right in your hands.”
Created by veteran Australian fitness trainer Aaron “Az” Laurence, and professional industrial designer, Michael “Hop” Hoppe, the patented YBell is a 4-in-1 handheld training tool that facilitates kettlebell, dumbbell, dual-grip medicine ball, and push-up stand exercises for people of all abilities. The YBell Neo comes in weights from 4.5 kg to 12 kg; the new YBell Arc Series has weights from 1.1 to 3.4 kg, and the YBell Pro Series with heavier weights, ranging from 14 to 20 kg.
“Women’s Running recognizes the benefits of functional training for runners and how the YBell Neo best facilitates this,” said Mark Livingston, vice president, worldwide sales and marketing, YBell Fitness. “With terrific continuing growth in the U.K. and 52 other countries around the world, we are excited to continue supporting runners, exercisers, and the fitness industry with new, innovative offerings.”
Runners and fitness enthusiasts can take advantage of the YBell App for instruction, workouts, and the opportunity to connect with the larger YBell community. The company’s accredited fitness education program, with online workshops and courses for trainers and fitness enthusiasts, offers continuing education credits from the National Academy of Sports Medicine (NASM) and Fitness Australia. An accredited three-day master instructor course is also available.
“This is another proud accomplishment as more sectors within the sports, fitness, and leisure industries continue to recognize the YBell’s benefits,” said Elena Lapetra, director of Stronger Wellness, YBell Fitness’ exclusive distributor in the United Kingdom.
Among the growing recognition for the YBell Neo are the Women’s Health 2021 Fitness Award, the Red Dot Design Award 2020, the iF Design Award 2020 for Design Excellence, the International Design Excellence Award 2019, and others.
Suitable for use at home, the gym, and outside, the non-slip, non-rust neoprene YBells are available at ybellfitness.com and through select dealers and clubs, specialty fitness retailers, and international distributors, including Stronger Wellness in the United Kingdom. The company also can create custom packages by request, and sponsors an Affiliate and Ambassador program.
About YBell Fitness
YBell Fitness provides handheld 4-in-1 exercise products, education programs, and content that allow users to perform more functional exercises, with less equipment, more economically. The YBell replaces the need for several pieces of equipment with one multi-purpose tool that does it all. Easy to use, the YBell is accessible for everyone from elite sporting teams and trainers to home exercisers. Education and programming include online introductory workshops, coaching courses, and master trainer certifications, with exercise content available online and via the YBell App. With global HQ in Sydney, Australia, and offices in Beverly Hills, California, and Eindhoven, The Netherlands, the company sells its award-winning design, patented, and patent-pending products direct-to-consumer and via international distributors covering 53 countries, U.S. dealers, and regional retailers. YBell is a registered trademark of YBell Group Pty Limited in the United States and other countries.
About Stronger Wellness
S7RONGER (pronounced Stronger) is a UK-based company striving to provide people with a smarter way of life by creating the best spaces to maximize their own potential. Believing that that your body is the greatest gift you will ever own, the company aims to make smarter workouts and improved recovery more accessible to everyone. Products and services include creating workout and wellbeing spaces indoors or outdoors for home and for commercial facilities, from the design through delivery and execution, and long-term maintenance.