BEVERLY HILLS, CA—October 5, 2021—In response to customer demand, YBell Fitness, Inc., the U.S. subsidiary of YBell Group Pty Ltd., is launching the Arc Series and the Pro Series, which complement the original YBell Neo line with lighter and heavier weights.
“We know it’s important to provide great fitness solutions, listen to users, and continue to make even better products,” said Mark Livingston, vice president, worldwide sales and marketing at YBell Fitness. “Excited customers asked us: Can you go heavier? Can you go lighter? Can you give us more? So we listened and acted.”
Created by veteran Australian fitness trainer Aaron “Az” Laurence and professional industrial designer, Michael “Hop” Hoppe, the patented YBell is a 4-in-1 handheld training tool that facilitates dumbbell, kettlebell, dual-grip medicine ball, and push-up stand exercises for people of all abilities. The existing YBell Neo ranges from 10 lbs/4.5 kg to 27 lbs/12 kg.
The YBell Arc Series is ideal for beginners or anyone who prefers lighter weights, and includes the Arc Lite at 2.6 lbs/1.1 kg, the Arc at 5.5 lbs/2.5kg, and the Arc Plus at 7.5 lbs/3.4 kg. These versatile tools can be used for virtually endless functional exercises in home gyms or boutique studios, and can enhance group ex formats including barre, Pilates, cycling, boot camps, and more.
The Arc Series is built with the same award-winning design as the YBell Neo, and is compact and neoprene-coated for a non-slip, comfortable grip. Easy to transport and store, the non-rusting products can be used indoors or outdoors.
The Arc Lite and Arc debut in Q4 2021; the Arc Plus will be released in Q2 2022.
Built for fitness enthusiasts and elite lifters, the YBell Pro Series comes in 31 lbs/14 kg, 35 lbs/16 kg, 39 lbs/18 kg, and 44 lbs/20 kg. These highly durable units are designed for HIIT, HIRT, and intense workouts in home or commercial settings.
The YBell Pros are made of a heavy-duty, cast-iron frame and feature customized high-elasticity powder coating and a special finish for grip comfort and security. Like all YBells, the Pro Series also is portable, simple to store, and suitable for training sessions inside or outside.
The initial Pro Series is available in Q4 2021 and forms the foundation for an expanded commercial product line coming in Q2 2022, which will include 10 lbs/4.5 kg, 14 lbs/6 kg, 18.5 lbs/8 kg, 22.5 lbs/10 kg, and 27 lbs/12 kg weights.
Expertise and Ordering
For exercisers of all fitness levels, the YBell App provides instruction, workouts, and the opportunity to connect with the larger YBell community. Fitness professionals and enthusiasts can take advantage of the company’s accredited fitness education program, with online workshops and courses that provide continuing education credits from the National Academy of Sports Medicine (NASM) and Fitness Australia. YBell Fitness also offers an accredited live and virtual master trainer course.
The Arc Series and Pro Series can be ordered directly from www.ybellfitness.com and through select U.S. dealers and retailers, along with global distributors, which are listed at www.ybellfitness.com/global-distributors. The company can create custom packages by request and sponsors an Affiliate and Ambassador program.
About YBell Fitness
YBell Fitness provides handheld 4-in-1 exercise products, education programs, and content that allow users to perform more functional exercises, with less equipment, more economically. The YBell replaces the need for several pieces of equipment with one multi-purpose tool that does it all. Easy to use, the YBell is accessible for everyone from elite sporting teams and trainers to home exercisers. Education and programming include online introductory workshops, coaching courses, and master trainer certifications, with exercise content available online and via the YBell App. With global HQ in Sydney, Australia; and offices in Beverly Hills, California; and Eindhoven, The Netherlands, the company sells its award-winning design, patented, and patent-pending products direct-to-consumer and via international distributors covering 53 countries, U.S. dealers, and regional retailers. YBell® is a registered trademark of YBell Group Pty Limited in the United States and other countries.
For more information, contact Zach Mills at 714-876-4391 or firstname.lastname@example.org.