CHICAGO, IL—February 1, 2019—World Gym International, the iconic global brand, is partnering with Myzone as its digital platform when it launches its signature small group training program, World Gym Athletics in Australia.
The World Gym Athletics program was built to be a complete system for personal and group training, so members get the most out of their workouts with safe, intense, and balanced sessions. Coaches treat all the members as athletes who train to increase speed, power, stamina, athleticism, fitness, and overall health. Signature classes include Performance, HIIT camp, PACE and One Barbell.
Director of World Gym Australia, Mike Nysten, said, “We are really excited to bring this program to Australia. Several of our clubs already operate the Myzone platform to engage their members, and after seeing the education of the coaches, intensity of the sessions, and the science behind, the WGA program recognized Myzone was a perfect fit with the new Athletics programs. It will allow our coaches to deliver safe and effective sessions and track athletes through the program.”
Launched in 2011, Myzone technology was created to drive exercise adherence within fitness communities. Myzone uses real-time heart rate tracking, smartphone-based gamification, and social media mechanisms to track, incentivize and keep users accountable to the effort they apply. The telemetry can be displayed collectively in group settings and exercise classes, or individually direct to your smartphone via the Myzone app. The app allows engagement, motivation, and communities to flourish.
“We are very excited to begin this partnership with World Gym as they continue to rollout more than 10 World Gym Athletics programs throughout the first quarter of 2019,” said Mike Beeney, Myzone Director of Asia Pacific.
Myzone delivers a wearable and digital technology solution for the fitness industry.
The accurate (equiv. EKG 99.4%) wearable fitness tracker shows and rewards effort when users work out. Myzone displays real-time heart rate, calories, and intensity with five simple color- coded personalized zones. The telemetry can be displayed collectively in group settings and exercise classes, or individually direct to a smartphone via the Myzone app. The app allows engagement, motivation, and communities to flourish.
Myzone amplifies the group exercise experience; it provides valuable data for personal training departments with built-in challenges, personal goals, gamification and an online social community, users are motivated to sustain physical activity through a fun, engaging, and inclusive platform.
Represented in over 6,000 facilities in 65+ countries and translated into 19 languages, Myzone is used by health & fitness clubs, corporate wellness sites, educational establishments or anyone wanting to track their physical activity. In 2018 Myzone was recognized by IHRSA as the Associate Member of the Year. For more information, visit Myzone website.
Nicole Maue, Marketing & PR Executive
Gemma Bonnett-Kolakowska, Global Marketing Director
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