LOS ANGELES, CA—July 20, 2021—World Gym International, the iconic fitness brand, is celebrating its 45th Anniversary with a Global Group Exercise event called, “Gorilla Week Goes Global” on Saturday, July 31. World Gym locations across six continents will be hosting their Group Exercise special event to celebrate the anniversary. Gyms will be posting photos and videos on their social media channels with #GorillaWeekGoesGlobal. To see members participating globally, fans can follow this hashtag. Australia will kick off the event and it will end on the West Coast of the United States.
“World Gym has always fostered a special sense of camaraderie and togetherness in the gym,” said CEO Lewis Stanton. “This special event is a way for our members in over 220 gyms on six continents to share in that camaraderie on a truly global scale.”
In July and August, Gorilla Week Goes Global, a check-in challenge for members, caps off the first annual Gorilla Games. During Gorilla Week, all World Gym’s exercise classes are amped up to Beast Mode. That cycling class pushes members harder, that dance class pumps it a little extra and those HIIT classes burn just a few more calories. Participating gyms will provide prizes for winners.
World Gym is also launching a new social media campaign called, “Legends Made Here,” highlighting World Gym’s legacy of helping people unleash their inner legend. As part of the campaign, World Gym Anywhere is running a special $45 off promotion for annual memberships. World Gym Anywhere is the only on-demand training platform to feature the best World Gym coaches and instructors from around the globe and your local World Gym. To claim that offer, just use the promo code WorldGym45 at Anywhere.WorldGym.com.
For more information on World Gym International, or to open your own World Gym, visit WorldGymFranchising.com.
About World Gym International
The iconic World Gym brand was founded in 1976 by Joe Gold during the glory days of “Muscle Beach” in Santa Monica, CA when serious fitness collided with the world of Hollywood celebrities. Since then, World Gym has evolved into an internationally recognized brand that has captured the imagination of fitness enthusiasts around the globe. With its headquarters located in Southern California, World Gym currently has over 230 locations on 6 continents. To learn more about World Gym and franchise opportunities with this storied brand, please visit WorldGymFranchising.com.
For more information, contact:
Hannah Fogelstrom, Junior Publicist
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