Wellfit Empowers Active Lifestyles in UAE With FITBENCH

    The FITBENCH STUDIO is a major component to Wellfit's Blackout classes, a unique HIIT concept that combines boxing and strength exercises.

    OCONOMOWOC, WI—March 16, 2022—Embracing a mission to empower everyone to unlock their potential, Wellfit recently opened the largest indoor wellness and fitness facility in the United Arab Emirates (UAE), a 75,000-square-foot multi-sport hub at the Circle Mall in Jumerirah Village Circle in Dubai.

    Wellfit includes training areas for strength and conditioning, athletic performance, mixed martial arts, boxing, ninja and parkour, padel tennis, group exercise studios, and more.

    Among the 300 group ex classes each week—HIIT, yoga, cycling, Les Mills formats, and others—are Wellfit’s popular signature sessions, including the flagship Blackout, a unique HIIT concept developed in-house by expert coaches.

    This 55-minute immersive experience combines a progressive program of boxing combinations using aqua bags with strength exercises in a dedicated studio equipped with state-of-the-art lighting and world-class audio visuals.

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    A key component of the Blackout classes is the FITBENCH STUDIO, an all-in-one workout bench that serves as an individual training station and houses four sets of rubber hexagon dumbbells (10, 15, 20, and 25 pounds), one 18-pound kettlebell, one 12-pound slam ball, and three sets of FITBANDs. For additional exercise variety, the bench features eight incline positions for incline and decline movements, plyo box functionality, and a slot for a FITROPE.

    “With its compact design and multi-functional workout capabilities, the FITBENCH STUDIO was the perfect fit,” pointed out Gareth Jones, the COO of Wellfit. “Blackout is an exciting class that is both challenging and varied—and a big part of this is due to the multitude of exercises that can be performed using the FITBENCH and its accessories.”

    The versatility is a valuable asset. “The FITBENCH allows our team of instructors to program workouts that are fun and constantly changing to engage members of all ages and abilities—and keep them coming back for more,” he added.

    Three to five Blackout classes are held daily, and each accommodates 12 members in the 970-square-foot studio. In fact, Wellfit has increased the frequency of these sessions due to growing demand.

    “We’ve received universally positive feedback from members and instructors alike,” Jones noted. “They appreciate the ease of set-up and ability to transition quickly from one exercise to another.”

    According to Jones, Blackout is a core pillar of the Wellfit strategy to give members lots of choices under one roof. “We’re delighted to work with FITBENCH, whose product plays a key role in fulfilling our training objectives.”

    Everything for an Active Life Under One Roof

    The massive facility also includes recovery rooms, a member lounge, a restaurant, and a retail outlet. Wellfit plans to open at least four more facilities in the UAE within the next two years.

    “Where sports and fitness meet innovation and technology, Wellfit is the gateway to the best version of ourselves every day,” Jones noted.

    About FITBENCH

    FITBENCH is the original, all-in-one, space-saving workout bench. With safety and innovation at the forefront, every bench and accessory has been thoughtfully designed to maintain workout intensity and variety, while facilitating quick and efficient exercise transitions. These robust, organized, and portable benches deliver exceptional performance that drive participation at boutique studios, health clubs, and vertical market fitness facilities. At FITBENCH, culture is everything. We are the Benchmark of Fitness.

    For more information, contact the company at 800-294-0536; info@fitbench.com.

    Media Contact:

    Jordy Schmidt