ST. LOUIS, MO—TRUE Fitness, a leading provider of commercial cardio and strength equipment since 1981, is happy to announce the newest addition to its direct sales team. Chris Van Harte, a seasoned professional with a proven track record in National and Key Accounts sales, joins TRUE with excitement and enthusiasm to drive direct business growth in the Western USA region.

Having successfully worked in the fitness industry for almost 30 years, as well as having a degree in Exercise Physiology, Van Harte brings a wealth of experience and industry knowledge to TRUE Fitness.

Chris will report to Kurt Parker, director of direct sales. “With nearly three decades of professional experience, Chris brings a proven work ethic and a remarkable ability to foster enduring customer relationships. His genuine concern for the well-being of his colleagues and his comprehensive expertise in the fitness industry make him an invaluable addition to our team. We have every confidence that his contributions will yield rapid and substantial results," stated Kurt.

Chris expressed his excitement about joining TRUE Fitness, "I’m thrilled to be joining TRUE. The products they offer are truly exceptional and unique, and I'm fortunate to have the chance to reunite and collaborate with some of my favorite industry colleagues. My primary objective is to contribute to a team that collectively raises the bar in terms of overall sales growth, and I have high expectations for our efforts."

In his new role as National and Key Accounts Manager, Chris will be responsible for cultivating and managing key relationships with National and Key Accounts in the Western USA, driving business expansion, and contributing to the overall success of TRUE.

"We are delighted to welcome Chris to our team," said David Trulaske, TRUE chief marketing and solutions officer. "His expertise in National and Key Accounts sales will play a pivotal role in achieving our strategic goals and expanding our market presence in the Western USA territory. And his passion for our products and dedication to building strong client relationships align perfectly with TRUE's commitment to excellence and customer satisfaction."

TRUE Fitness looks forward to the valuable contributions Chris will make to the team and is excited about the positive impact his experience will have on the company's growth trajectory.

About TRUE Fitness

TRUE Fitness has been manufacturing premium fitness equipment since 1981. Providing innovative product via both the TRUE and Octane brands, we offer a customer-first approach while designing, building, and servicing excellent cardio, strength, and functional training equipment. Learn how TRUE’s responsive service, superior quality, and product design expertise make TRUE Fitness your trusted partner in fitness before, during, and after the sale. To learn more visit

Media Contact:

Angela Tinsley
Marketing Director