ST. LOUIS, MO—December 7, 2021—TRUE Fitness, manufacturer of commercial cardio and strength equipment since 1981, has named Matt Hacker as Chief Operating Officer, replacing Ward Petito effective immediately. The company thanks Ward for his loyalty and years of service and wishes him much success in the future.

Matt has most recently served as Chief Financial Officer for TRUE and has been with the company for over 20 years. His knowledge and experience strengthen TRUE’s ability to serve its customers around the world.

“I have decided to re-structure the company to ensure the long-term success of the business. Matt has been with me for over 20 years and is more than ready for this responsibility. He’s been a large contributor to many successes throughout his time with us. My son, David Trulaske, will also have an elevated role going forward. TRUE has always been a privately held family business and I intend to keep it that way. Having David take on more responsibility will ensure that integrity and dependability, which mean so much to me, will remain a top priority at TRUE for many years to come,” shared Frank Trulaske, President.

TRUE Fitness offers TRUE and Octane products for commercial and residential markets.

About TRUE Fitness

TRUE Fitness has been manufacturing premium fitness equipment since 1981. Providing innovative product via both the TRUE and Octane brands, we offer a customer-first approach while designing, building, and servicing excellent cardio, strength, and functional training equipment. Learn how TRUE’s responsive service, superior quality, and product design expertise make TRUE Fitness your trusted partner in fitness before, during, and after the sale. To learn more visit

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Angela Tinsley
Marketing Manager