October 31, 2018—Since 1974, Total Gym has been reimagining the way the world gets healthy. As leaders and innovators in bodyweight training, Total Gym has been responsible for many of the trends in functional training that the industry has adopted over the past decades. With a growing product offering across the commercial fitness, physical therapy, and home fitness markets, Total Gym continues to evolve, most notably in the creation of their commercial ELEVATE line and the consumer-facing Heritage product offering. With the unveiling of their new website, complete with bold, new branding and a streamlined interface, Total Gym shows they are serious in securing their spot as the required brand for fitness professionals and home consumers alike.
Boasting a striking new layout, Total Gym’s website employs color, imagery, and inspiring calls to action to help consumers identify their perfect Total Gym line of equipment. “You can navigate through the Get Galvanized, Get Nurtured, or Get Inspired channels depending on where you interact with Total Gym in the real world. Whether you are in commercial fitness, physical therapy, or a home consumer, Total Gym’s website gets you instant access to information you need,” says Total Gym CSMO, Erik Vervloet. “Get Galvanized, Get Nurtured, Get Inspired — These calls to action not only inform how we engage with each consumer but also how we will develop future product.”
“We are always working to be better than yesterday, whether that’s bringing innovative products to market, training our employees for success, or improving the way each consumer interacts with our brand. This website is simply a manifestation of the vision we drive towards every day, to provide the best workout experience possible,” says Jesse Campanaro, Total Gym CEO.
In addition to the rebranding and simplification of navigation, TotalGym.com now has an easily accessible workout video library for each product, a searchable blog to find all the best tips for a healthy life, and robust product pages that make it easier than ever to find the perfect piece of Total Gym equipment.
“It’s our mission to help millions get healthier, and we know that this new site and modernized user experience strengthens our ability to continue to deliver on that promise,” says Vervloet.
The new TotalGym.com officially launched on Tuesday, October 30.
For inquires, contact Jessie Casner.