Key findings from The Next Fitness Consumer Report include:
Two-thirds of Americans report they are currently active, an indicator that fitness is broader than just physical exercise and inclusive of mental health and acuity.
Outdoor activities and digital/online workouts are here to stay—consumers want fitness delivered to them.
Despite growing fitness awareness, regular exercise may be a privilege of the well-off, highlighting the need for the fitness industry to overcome barriers of inequity.
The fitness club and studio will remain the go-to hubs of active consumers.
Among those who previously canceled their membership at big-box gyms, half say they plan on returning in the next 6-12 months.
The Next Fitness Consumer Report is available as a PDF on ABC Fitness Solutions’ website. An executive summary with key takeaways is available on IHRSA.org.
About IHRSA Foundation
The IHRSA Foundation was established in 2012 as a 501(c)(3) charitable organization with a goal to promote health through exercise. Its purpose is to support the charitable and educational functions of IHRSA, The Global Health & Fitness Association.
The IHRSA Foundation focuses on four key areas to support and promote physical activity, wellness, and health promotion: programs, research, education, and engagement. Learn more about the IHRSA Foundation at ihrsafoundation.org.
About ABC Fitness Solutions
ABC Fitness Solutions (abcfitness.com) is the premier provider of software and related services for the health and fitness industry. Building on a reputation for excellence in support for clubs and their members, ABC is the trusted provider to boost performance and create a Total Fitness Experience for members of clubs of all sizes, whether a national franchise, regional chain, or a local gym. Founded in 1981, ABC helps nearly
16,000 clubs and facilities globally perform better and more profitably, offering a comprehensive SaaS club management solution that enables club operators to achieve optimal performance.
At ClubIntel (club-intel.com), we deploy traditional marketing research methods to uncover not only what your clients and members want, but also to understand why they want it. In unlocking your clients' motivations, we can provide the uncommon insights that drive differentiated marketing communications, sales processes, and operational programming. The most successful, most profitable clubs understand their customer and turn that knowledge into a personal connection. Our data makes that happen.