MIAMI, FL—JUNE 23—TECHNOGYM the world-leading company in fitness equipment and digital technologies and Official Supplier of the last eight editions of Olympic Games will introduce BIOSTRENGTH, the new revolutionary Technogym line for strength training at IHRSA 2022.
The effectiveness of strength training depends on many small, key elements: the correct load, the adequate number of repetitions, the recovery time, the speed of execution of the exercise, the posture, and the range of motion. Optimizing every single detail and preventing the most common errors is fundamental to making your training effective and achieving better results in less time.
BIOSTRENGTH adapts to every single user, due to a patented technology that leverages artificial intelligence and scientific research and guarantees to achieve a 30% superior result in the same amount of time compared to training with traditional equipment or free weights. After a simple log in, Biostrength guides users and allows them to train with the optimal workload, the right range of motion, correct posture, speed of execution and even indicates the number of sets, repetitions and suggested recovery time.
BIOSTRENGTH also represents a great opportunity for fitness clubs and personal trainers to increase their membership value by offering their clients innovative result-oriented programs. And with Mywellness, Technogym's professional software platform, they can also assign each user a tailor-made program optimized to individual goals.
For over 20 years, it has been developing a digital ecosystem made of software, content, smart equipment, and services; today the innovation continues with the launch of Mywellness 6.0. Mywellness 6.0 is an open CRM software platform that enables clubs to improve member’s experience and accelerate attraction, retention and secondary spend. Mywellness allows the operator to personalize the experience of each individual user and to deliver training programs and classes produced by the club to members, even at home with on-demand videos. Alongside the basic membership, today’s end-user wants to buy the activity or the program they like the most exactly when they want it. The new Mywellness 6.0, alongside managing training and billing within the club, adds the possibility for the club to create a new digital offering aimed at selling new services—personal training sessions, classes and routines—to members both at the club and at home in a pay-per-use mode or within a more valuable premium membership.
In order to support operators delivering personalized and engaging training experiences Technogym’s digital Ecosystem also includes Technogym Live, an unprecedented variety of on-demand workouts available on equipment consoles and within Mywellness App. Technogym Live on-demand videos feature trainer-led sessions, goal-oriented routines and VR workouts.
The Technogym booth at IHRSA will also showcase a selection of Technogym’s most innovative solutions for fitness clubs:
ARTIS LINE: the utmost cardio and strength training experience. The new Technogym Live console empowers the most exciting training experiences. And the feeling it delivers is unique.
SKILL LINE: the line of equipment designed with athletes, and leveraging Technogym’s experience as Official Supplier of the last eight Olympic Games, to achieve top sport performances.
EXCITE LIVE LINE: the engaging line that makes training more fun and inspiring for any age or fitness level with lots of workouts and entertainment options.
Technogym is a world leading brand in products and digital technologies for fitness, sport and health for wellness. Technogym offers a complete ecosystem of connected smart equipment, digital services, on-demand training experiences and apps that allow every single end-user to access a completely personalized training experience anytime and anywhere: at home, at the gym, on-the-go. Over 55 million people train with Technogym in 85,000 wellness centres and 400,000 private homes world-wide. Technogym has been Official Supplier to the last eight Olympic Games and it’s the brand of reference for sport champions and celebrities all over the world.