BOSTON, Massachusetts—April 15, 2020—With a mission to positively impact 100 Million lives, Spartan, the world’s leading extreme wellness and endurance brand will offer up to one million free event entries to members of fitness facilities who continue to pay their dues, in an effort to support the industry that has been devastated by the COVID-19 pandemic.

“Right now there is no more important time to unify and connect the fitness industry,” said Spartan Founder and CEO Joe De Sena. “Thousands of fitness businesses and professionals across the country are at risk of losing their facilities and livelihoods, and we want to do everything in our power to prevent that from happening. The crisis will end one day soon, and when the economy returns, we want to ensure industry professionals have jobs and people have fitness facilities they rely on to return to.”

As part of the Gym Protection Project, all fitness facility members who continue to pay their membership fees, can receive free entry into a Spartan, Tough Mudder or DEKAFIT event in the 2020 and 2021 season, by entering their information HERE.

The Gym Protection Project is one of the many initiatives Spartan has created to support and unite the fitness community as during these uncertain times. Spartan and Tough Mudder are leading the Endurance Sports Coalition with IRONMAN, Rock & Roll Marathon Series, Running USA, USA Triathlon, USA Cycling and imAthlete / enMotive to advocate for relief for the endurance sports industry, which accounts for 50,000 events, 500,000 jobs, and provides health and fitness experiences to 30 million Americans.

The brand also pivoted from race events to digital content, creating SPARTAN UNBREAKABLE, a 24/7 content engine created to connect, inspire and motivate the community with a schedule of live and on-demand at-home workouts and wellness content, along with a 24/7 virtual Zoom gym. Complimentary 90-day subscriptions for Spartan EDGE, the brand’s online education platform that provides on-demand access to a wide range of mental resilience classes covering all things mind, body, fuel, and tribe from the Spartan perspective, are available.

For gym and studio owners, Spartan is offering opportunities for revenue driving partnerships, including the promotion of Spartan Nutrition Products (no cost, 50% percent revenue share) and free DEKAFIT Licenses to connect fitness leaders, offer new program opportunities and provide business education. Email for more information.

Media Contact: Jonathan Fine, 781-248-3963,