DEERFIELD, IL, & BOSTON, MA—May 11, 2021—SCW Fitness Education, the leading provider of continuing education for fitness professionals, and IHRSA, The Global Health & Fitness Association, announce a strategic partnership for 2021.

Through this strategic partnership, SCW Fitness aims to expand the business, leadership, and management skill sets of business owners and managers through educational offerings at the Health and Fitness Business Summits (HFBS) at the upcoming 2021 Midwest MANIA, Dallas MANIA, and Boston MANIA Fitness Conventions. Through the exchange of knowledge and expertise, this partnership will strengthen professional relationships to benefit the entire fitness industry. In addition, the SCW community will learn about the many benefits of IHRSA membership for their businesses and career development while supporting important industry initiatives such as the passage of the GYMS Act in Congress and efforts to provide financial incentives for physical activity.

“SCW is thrilled to be partnering with IHRSA and building a solid relationship with the world’s largest leading health club organization,” announced Sara Kooperman, CEO of SCW Fitness Education. “Combining our two powerhouse fitness companies provides resources and education for exercise and wellness professionals globally, which is the silver lining needed after the stresses caused from a terrible pandemic year.”

“IHRSA and SCW have been working closely for the past year on many important initiatives to help the fitness industry navigate the many challenges relating to the pandemic,” added Brent Darden, IHRSA’s interim president and CEO. “This agreement builds on our strong relationship and will enable IHRSA to educate the SCW community about the many benefits of the new IHRSA membership for studio owners and fitness professionals. The timing could not have been better as we have recently announced our new membership offerings, which can be found at ihrsa.org/membership. We are also looking forward to working with Sara and the whole SCW team on the three SCW Mania events this fall.“

The Health and Fitness Business Summit is a unique business track offered at each of SCW’s seven, regional MANIA Conferences. HFBS sessions are specifically geared toward addressing the concerns of owners, managers, and directors, of both nonprofit and for-profit facilities, with sessions exclusively dedicated to marketing, technology, trends, sales retention, programming, finance, and leadership. IHRSA provides an international showcase of education and SCW is proud to be named the regional partner, reaching facilities that might be unable to travel to international events at this time.

About IHRSA

IHRSA, The Global Health & Fitness Association, is a not-for-profit trade association representing the global fitness industry of over 200,000 health and fitness facilities and their suppliers. IHRSA maintains a leadership role in advancing physical activity, which is critical for peak health and to fight the battle against obesity and chronic lifestyle disease.

As the world's leading authority on the commercial health club industry, IHRSA’s mission is to grow, promote, and protect the health and fitness industry, while providing its members with benefits and resources. IHRSA and its members are devoted to making the world happier, healthier, and more prosperous through regular exercise and activity promotion. IHRSA is the publisher of Club Business International, the leading monthly magazine for the global fitness industry. Founded in 1981, IHRSA will be hosting its 40th Anniversary International Convention and Trade Show in Dallas, TX, on October 13-15, 2021, to celebrate the industry's revival!

About SCW

SCW Fitness Education has been in business for 38 years and is the largest provider of continuing education conferences in the world focusing on Group Fitness and Personal Training with an emphasis on execution, leadership and management. With seven (7) regional live shows spanning 36 years, MANIA® Conferences are held in Washington D.C., California (San Francisco), Florida (Orlando), Atlanta, Dallas, Midwest (Chicago), and Boston annually. SCW reaches over 8,000 fitness professionals in face-to-face contacts, 70K via email, and another 300,000+ in virtual connections. MANIA® Conventions offer 10-12 sessions running every hour on all different aspects of the fitness/wellness industry (HIIT, Functional Training, Cycling, Mind/Body, Barre, Dance, Aqua, Nutrition, Recovery, Business & Leadership.) MANIA® SCW is unparalleled in its provision of certifications, continuing education courses and conventions to fitness professionals in multiple disciplines both live and online.