BETHPAGE, NY—MAY 9, 2023—Polar Electro, the world leader in personal guidance for fitness, sport, and health, today announced Peggy Ang as the President of Polar USA.

Ang joins the company with over two decades of marketing and business experience across B2B, B2C, and D2C sectors. Most recently, she was Chief Marketing Officer and Senior Vice President of Marketing for LG Electronics where she led all brand, product, and corporate marketing, market leadership, and brand transformation. Ang has also served in leadership roles for Samsung, Discovery Communications, and Sony Electronics.

"Peggy brings a depth of knowledge and expertise to our team in the United States," said Sander Werring, CEO of Polar Electro Group. "These are exciting times for our company. We clearly see evidence of growth in the U.S. consumer appreciation for wearables that provide higher-quality sports and health-related insights. As the leading company in research, algorithms, and accuracy. This creates a solid foundation for sustainable growth and perfectly matches Peggy’s proven experience in building an emotional connection through our brand, helping us to touch many more customers in the U.S."

"I am thrilled to lead the passionate and dedicated team at Polar in the U.S.," said Ang. "As industry pioneers that remain the gold standard in heart rate measurement technology, Polar has a powerful community of passionate health and fitness users who are all on their own unique individual journeys. While the technology has evolved and brought forth more data, at its core, Polar is about enabling anyone to live a happier and healthier life. I am excited about realizing the full potential of Polar's impact in today's health and well-being conversation."

Ang joined the team in March 2023 and oversees all business and brand development for the U.S. market.

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About Polar

Since launching the wearables industry almost 50 years ago, Polar has provided guidance for health, sports and fitness with the world's best measurement technology and data-driven user insight to help people - from first-timers to professional athletes - succeed in their pursuit of a happier and healthier life. Renowned for an unparalleled dedication to science and deep understanding of sports, wellness and technology, Polar has cemented itself globally within the industry as the go-to partner for anyone looking to discover their true potential. Our award-winning product range includes pioneering sports wearables that work elegantly with Polar training apps and cloud services.

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