BALTIMORE—December 19, 2019—PF Growth Partners, LLC, an award-winning franchise division of Planet Fitness, is going global.
The Timonium, Md.-based company is one of three partners in Bravo Fit Holdings Pty Ltd., which recently entered into an area development agreement with Planet Fitness to bring a minimum of 35 Planet Fitness clubs to Australia over the next several years.
Its other associates in the venture are U.S. franchisee, Bravo Fit, LLC, and Galactic Fitness Pty, which is owned and operated by leading Australian fitness operator, Dallas Rosekelly.
According to Victor Brick, co-owner of PF Growth Partners, the franchisees are excited to bring Planet Fitness’ Judgement Free Zone “down under.”
“Australia’s fitness market is a very sophisticated market; however, there is no Judgement Free model in Australia,” said Brick. “As home of the Judgement Free Zone, Planet Fitness caters to casual or first-time gym goers, including the other 85 percent of the Australian population that does not belong to a gym.”
“We see this as an opportunity to change people’s lives across an entire country and continent by bringing them a Judgement Free concept,” he added.
Planet Fitness, the nation’s largest and fastest-growing franchisors and operators of fitness centers, offers a high-quality fitness experience for extremely affordable prices. It’s always staffed and members can enjoy a variety of benefits such as a welcoming, non-intimidating environment; brand name cardio and strength equipment, and fully equipped locker rooms.
The Planet Fitness Black Card membership includes additional perks, such as access to any club at no additional charge, the ability to bring a guest anytime and amenities like unlimited use of massage chairs, HydroMassage beds and more.
Brick and his wife, Lynne are international fitness experts who became one of the first Planet Fitness franchisees in 2007. With 1,250 employees, they currently own and operate 31 Planet Fitness health clubs in Maryland and the District of Columbia, in addition to 35 clubs in Tennessee, Florida and the State of Washington.
“We look forward to getting Australians moving, involved in fitness and taking care of themselves—who prior to us coming, didn’t think they could afford it, know how to do it, or have an environment in which they could do it,” Brick said.
About Planet Fitness
Founded in 1992 in Dover, N.H., Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. As of Sept. 30, 2019, Planet Fitness had more than 14.1 million members and 1,899 stores in 50 states, the District of Columbia, Puerto Rico, Canada, the Dominican Republic, Panama and Mexico. The Company’s mission is to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone. More than 95 percent of Planet Fitness stores are owned and operated by independent business men and women.
About PF Growth Partners, LLC
PF Growth Partners, LLC is a franchise division of Planet Fitness. It owns and operates 65 Planet Fitness health clubs with over 500,000 members in Maryland, the District of Columbia, Tennessee, Florida and the State of Washington. In 2013 PF Growth Partners, LLC was named The Inaugural Franchise of the Year by Planet Fitness Corporate. In 2014 the group was named Planet Fitness Developer of the Year for opening 11 clubs in 12 months, and received the award for Highest BER (Brand Excellence Review) by Planet Fitness Corporate. In 2015 the group was again named Planet Fitness Developer of the Year by Planet Fitness Corporate. In 2016 the group received the Judgement Free Generation award for its exceptional work with the local Boys and Girls Clubs in Tennessee by Planet Fitness Corporate.