WASHINGTON, D.C.—June 1, 2020—Blue Chip Sports Management founder and CEO Tim Bainton has co-authored a new comprehensive guide for current and aspiring health club industry leaders, published in advance of re-openings of health club and fitness facilities worldwide as countries battle the COVID-19 pandemic.
The book, Health Club Management Mastery: a Full-Spectrum Guide to Building Better Fitness Facilities, is available now in paperback format from Amazon. The guide covers all major aspects of building, growing, and sustaining a profitable fitness facility, from initial branding and audience research to advanced local and digital marketing strategies.
Health club leaders looking for an edge in a rapidly changing world can learn about funding, staffing, and selling their brands to prospective members and clients in 142 pages of expert-level guidance from two authors with decades of combined experience working in and with the health and fitness industry. A Kindle edition of Health Club Management Mastery is also forthcoming and will also be available on Amazon.
Tim Bainton and Blue Chip Sports Management have helped dozens of health clubs improve their operations and develop more sustainable business models. Tim has also been a top developmental coach to many top junior tennis competitors over the past 15 years. Before moving to the United States, where he captained the George Mason University tennis team, he was a nationally-ranked junior tennis competitor in England. He has partnered with Alex Planes, founder and CEO of digital marketing consultancy FoundEdge, to write Health Club Management Mastery.