KENNESAW, GA—March 4, 2020—Muscle Up Marketing has rebranded as UpSwell, offering clients an expanded range of services designed to draw a “wave” of new members. UpSwell was formed through the merger of Muscle Up Marketing and Mudlick Marketing, to create a turnkey marketing agency offering over 20 digital and print capabilities for small and medium-sized businesses.
UpSwell has more than 12 years of marketing experience serving over 10,000 clients, executing more than 150,000 campaigns and a track record of helping clients acquire over 10 million new customers and counting.
The combined agency will provide a more comprehensive, data-driven approach to marketing, while allowing clients to take advantage of an expanded lineup of capabilities to attract more members. UpSwell will serve as a full service marketing agency, with the ability to execute multi-channel digital and print marketing campaigns. The agency also has improved tracking and reporting tools to help clients monitor their success and optimize their marketing budgets, recently completing a significant investment in developing a data warehouse.
“We built UpSwell to help business owners grow through hassle-free, dynamic, data-driven marketing. We are the experts in all things local marketing, so club owners don’t have to be,” said Butts.
UpSwell will also offer enhanced data analytics powered by artificial intelligence. The hyper-local focus Muscle Up is known for will remain intact to ensure that clients effectively target the consumers most likely to become members. Clients will also have access to a user-friendly portal where they can manage campaigns, check analytics and make payments.
UpSwell will be led by the same experts who built Muscle Up and Mudlick Marketing into successful businesses. Jon Butts, Founder & President of Muscle Up Marketing, will assume the role of UpSwell’s Senior Vice President of Marketing. Mudlick Marketing Founder, Tim Ross, will serve as President of UpSwell.
“We know business owners often don’t have the time or knowledge to market effectively. With our experience and new capabilities, we’re here to fill that gap and provide our clients with the tools they need to generate and retain more members,” said Ross.
For more information about UpSwell, visit the UpSwell website or call 866-859-6988.
UpSwell serves independent and franchise businesses whose growth is based on their ability to attract customers from their local communities. UpSwell helps drive the maximum number of customers for the 10,000 businesses it serves through data-driven, hyper-local digital and print marketing solutions. The full-service marketing agency has been serving clients since 2008 and has executed more than 150,000 successful campaigns. For more information, visit this website.