COLUMBUS, OH—March 2, 2020—Involve, a brand activation agency with extensive experience inside the fitness, health and wellness categories, was recently awarded the public relations account for Les Mills US.
Les Mills is the global leader in group fitness offering more than 20 different science-backed workouts through live, virtual and Les Mills On Demand digital experiences. Some of its most widely recognized programs include BODYPUMP, BODYCOMBAT, BODYFLOW/BODYBALANCE, THE TRIP, and LES MILLS GRIT.
Science-driven programming, a focus on training and support, and diligent work toward a fitter planet separate the 52-year-old industry pioneer from the competition. In fact, Les Mills is one of the very few, if not the only, programming industry supplier to offer scientifically-based workouts. Programming is updated quarterly and are tested in its own Les Mills gyms (in New Zealand), as well as in pilot gyms worldwide prior to launch. In a world that races to release, the Les Mills approach ensures members experience each workout at its best.
“Creating a fitter planet – what an incredible companywide goal. And it benefits us all. From creating workouts that make people fall in love with exercise, to offering BORN TO MOVE workouts to combat childhood obesity, to raising money for clean water for children in Africa and more—the Les Mills team really lives its mission,” said Craig Lerner, president, Involve. “We are honored to have Les Mills in our portfolio of global fitness leaders and lend our category expertise, marketing experience and public relations talents to helping them achieve this goal and grow in prominence as a top fitness brand worldwide.”
“With a core belief that everything centers on relationships, we know Involve’s expertise will facilitate meaningful experiences between Les Mills and our audience,” said Ashley St. Jules, VP Marketing, Les Mills US. “In an industry robust with options, we are excited to partner with Involve to support us in our mission of creating a fitter planet, one life-changing fitness experience at a time. “
Involve looks at business and marketing relationships much in the same way as a human approaches healthy personal relationships. The vitality of brands and business is greatest when brands relate to their audiences on a human level. Through that lens, Involve delivers branding, research, advertising, public relations, digital marketing, social media, experiential marketing and licensing expertise. Clients across many sectors including health, wellness and fitness, retail, apparel, packaging and financial technology—from Fortune 500 clients to starts-ups and everything in between—trust Involve to create, strengthen and maintain their marketing vitality. Fitness brand experience includes work with Life Fitness, Technogym, BOSU, Escape Fitness, Life Time, and Life Time Foundation among others. For information, visit this website.
About Les Mills
Les Mills International is a global leader in group fitness programming, Les Mills has been providing people with innovative ways to exercise for over 50 years. Offering more than twenty different science-backed workouts, ranging from our strength & weights-focused BODYPUMP class to the cutting-edge Immersive cycling workout THE TRIP, Les Mills helps millions of people fall in love with fitness every week in over 20,000 locations across 110 countries with the help of 140,000 passionate Les Mills trained instructors. For more information, visit the Les Mills website.
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