BOSTON, MA—March 6, 2020—IHRSA, the International Health, Racquet & Sportsclub Association, released the new publication, 230 Million by 2030: The Global Movement to Increase Health Club Membership & Physical Activity as part of the initiative to provide resources and guidance towards helping the fitness industry meet the global goal of 230 million health club members by the year 2030. 230 Million by 2030 is sponsored by Gympass, Technogym, and Club Automation.

"The health and fitness industry has never backed away from a challenge,” said Joe Moore, IHRSA president and CEO. “And as we move into a new decade, health club owners, industry suppliers, and fitness professionals need to step forward and make the case for bold action in combating the global health crisis caused by lifestyle factors.”

Over a year in the making, 230 Million by 2030 includes the latest relevant research and insights from IHRSA experts and thought leaders in the global health and fitness industry.

“The challenges and opportunities of a connected world will become more intense over the next 10 years,” said Jay Ablondi, IHRSA executive vice president of global products. “230 Million by 2030 provides all industry stakeholders a roadmap of the business, societal and environmental landscape as it exists today—and for the years ahead—so that the thousands of talented entrepreneurs and fitness professionals that drive our industry can better prepare for the future.”

IHRSA hopes this publication helps the industry make historical progress in producing a healthier, more fit global population.

Moore will highlight 230 Million by 2030 during his address before the March 18 opening keynote during IHRSA 2020 in San Diego, CA.

Topics covered in 230 Million by 2030 include:

  • Chapter 1: How The Industry Can Rally A Global Health Initiative
  • Chapter 2: Wellness: An Imperative And An Opportunity
  • Chapter 3: Exercise & Health Outcomes: The Global Community Takes Action
  • Chapter 4: Sales & Marketing Trends Of The Future
  • Chapter 5: The Role Of Technology
  • Chapter 6: The Essential Role Of Equipment Suppliers
  • Chapter 7: Innovations In Fitness Programming
  • Chapter 8: Improving Retention: Sustaining The Commitment To Fitness
  • Chapter 9: The Human Touch: Building And Retaining A Great Team
  • Chapter 10: Financial & Legal Strategies For Stable Growth

In addition, 230 Million by 2030 provides a wealth of useful links and additional resources. Later this month, IHRSA will release free e-books in English, Spanish, Portuguese, Italian, and Russian that highlight ten key insights from the publication. More languages will be added in the future.

A PDF of the complete 230 Million by 2030 report is available to media upon request and to IHRSA members for free. The price for non-members is $49.95.


IHRSA, the International Health, Racquet & Sportsclub Association, is a not-for-profit trade association representing health and fitness facilities, gyms, spas, sports clubs, and suppliers worldwide. IHRSA and its members are dedicated to making the world healthier through regular exercise and activity promotion. IHRSA's events provide a vast array of speakers on business and corporate culture, instructional sessions on all aspects of succeeding in the health club industry, social events to mix and mingle with peers, and the most spectacular trade shows in the industry.

About IHRSA 2020

IHRSA 2020, IHRSA’s 39th Annual International Convention & Trade Show, will take place at the San Diego Convention Center, March 18-21, 2020. Visit the IHRSA website for details and to register. If you are a confirmed member of the media, please request press credentials.