BOSTON, MA, & SYDNEY, AUSTRALIA—July 6, 2021—To strengthen and unify the global health and fitness industry, IHRSA, The Global Health & Fitness Association, has partnered with the Fitness & Recreation Industry Technology Summit (FRITS).

After a successful inaugural event in 2019, FRITS is back and promises to be bigger and better. The two-day educational event will be held July 21–22, 2021, at Dockside, Cockle Bay Wharf in Sydney, Australia. FRITS aims to show attendees how to improve fitness-related businesses’ efficiency, effectiveness, and profitability using technology. During the Summit, attendees will learn how collected data displays how customers think, what they do, and what they want.

“IHRSA is driven by the global nature of our industry today, and it is great to see this unique event focusing on the fastest and easiest way to get ‘global’…virtually!” said John Holsinger, director of IHRSA Asia-Pacific. “Bringing these valuable concepts together to help concentrate an operator’s attention to the detail they will need to be relevant in the future is extremely important and could help both the converted and those still undecided on how to use technology to utilize it as a major part of each business model in the next ‘normal.’”

FRITS attendees can expect to take part in:

  • Educational sessions,

  • Expert panels,

  • Networking opportunities, and

  • The FRITS Award Gala Dinner with the presentation of the first Technology Awards.

Justin Tamsett, managing director of Active Management and founder of FRITS, is delighted to have IHRSA’s support for the event. “For Australians, it will be impossible to get to Dallas [for IHRSA 2021] this year, so to have IHRSA having a presence Down Under at our event shows IHRSA really cares about our international industry,” he said. “Supporting the Summit shows they truly are global."

To learn more about FRITS and purchase a ticket, visit fitnessindustrytechsummit.com.au.

About IHRSA

IHRSA, The Global Health & Fitness Association, is a not-for-profit trade association representing the global fitness industry of over 200,000 health and fitness facilities and their suppliers. IHRSA maintains a leadership role in advancing physical activity, which is critical for peak health and to fight the battle against obesity and chronic lifestyle disease.

As the world's leading authority on the commercial health club industry, IHRSA’s mission is to grow, promote, and protect the health and fitness industry, while providing its members with benefits and resources. IHRSA and its members are devoted to making the world happier, healthier, and more prosperous through regular exercise and activity promotion. IHRSA is the publisher of Club Business International, the leading monthly magazine for the global fitness industry. Founded in 1981, IHRSA will be hosting its 40th Anniversary International Convention and Trade Show in Dallas, TX, on October 13-15, 2021, to celebrate the industry's revival!