May 29 2020—iFit, the leader in interactive connected fitness, sister brand to Freemotion and owned by ICON Health & Fitness, announces the donation of one million medical-grade surgical masks to the State of Utah to assist in America’s fight against COVID-19.
“We’re proud to have iFit Interactive Fitness headquartered in Utah, and I sincerely appreciate iFit’s ability and desire to be part of the solution to COVID-19 — both for the state of Utah and the nation as a whole,” said Governor Gary R. Herbert. “We are immensely thankful for this donation. These masks will provide critical PPE for Utahns and our frontline workers as we move forward into the stabilization phase of our Utah Leads Together Plan 2.0.”
“Helping people stay healthy is what we do every day in our business,” said Scott Watterson, CEO and Chairman of iFit. “We know exercise provides real physical and mental health benefits to people during a pandemic. Masks also provide a real health benefit. Donating these masks is a natural extension of our mission to help people lead healthy and balanced lives.”
Dan Toigo, Senior Vice President and Managing Director for Freemotion, added: “This is a truly fantastic deed from iFit and the ICON group, and I couldn’t be prouder to be a part of this amazing organization. It’s at times like these that we must pull together as a local, national, and global community and, where we can, support our incredible health care heroes - and those in other vital roles - who are working tirelessly and selflessly on the front line.”
Dan continued: “We also understand that the wellbeing of the general population is paramount during the ‘stay at home’ phase, so we’re delighted that the iFit App and Freemotion’s iFit-powered fitness equipment is enabling so many people to remain active, benefitting their physical and mental health. Determined to make a difference in any way we can, we’re providing operators with exclusive access to iFit for their members, and giving them creative and personal payment options. We’re also providing useful resources that can be utilized by operators during lockdown to prepare for a strong bounce back.”
iFit and ICON provided an additional supply of masks to the City of Logan, Logan Regional Hospital, Logan Police and Fire departments, Utah State University, Cache Valley Hospital, local nursing homes, and essential workers in the Logan, Utah area where the company has its international headquarters. In addition to this, each of ICON’s 1,400 employees will receive a box of masks, mailed directly to their homes.
“In the end, this is not necessarily about masks — it’s about people,” Watterson said. “It’s about helping people — in whatever way you can. Donating these masks is one way we could help.”
“We invite other companies, in Utah, the US, and around the world, to continue to assist their communities where and how they can,” Watterson said.
For more information, please contact Tom at AIM Content Marketing on 07941 722109 or email: tom@aimcontentmarketing.co.uk
About iFit
iFit pioneered interactive connected fitness and was issued its first of many patents in 1999. Founded with the belief that the majority of consumers would benefit from an interactive personal training experience at home, iFit's trainer-led streaming workouts are now trusted by millions of consumers around the globe.
iFit offers workout options for every fitness level and interest, from bodyweight training, HIIT cardio workouts and yoga, to connected fitness workouts on NordicTrack and ProForm home equipment, and Freemotion equipment for commercial facilities. Patented interactive technology allows iFit Trainers to create highly personalized workouts for iFit members and Live Adjust™ the user's incline, speed and resistance instantly during the workout to create the perfect workout for every fitness level.
iFit interactive workouts are available on treadmills, stationary bikes, ellipticals, rowers, strength machines, and the iFit app for a range of exercise accessories. iFit workouts are available in English, Mandarin Chinese, Spanish, Portuguese, French and German with more languages planned for 2020. Learn more about iFit here.
iFit and sister companies NordicTrack, ProForm and Freemotion are based in Logan, Utah, and are owned by ICON Health & Fitness, the global leader in home, commercial and connected fitness that holds more than 275 fitness patents, with 138 pending.
For more information, quotes and a downloadable link to video b-roll, contact Colleen Logan at clogan@iconfitness.com
About Freemotion Fitness
For more than 20 years, Freemotion Fitness has been the global pioneer in fitness equipment and technology, introducing the world to cable-based strength training, the Incline Trainer, the first road simulating indoor bike and is now leading the way in connected fitness. With science and innovation at its core, Freemotion questions how we work out and then redefines it - creating products that deliver an unbeatable user experience and ultimately drive commercial results for its partners. For more information, visit Freemotion's website.
About ICON Health & Fitness
ICON Health & Fitness is a global fitness leader and the parent company of iFit, Freemotion, NordicTrack, ProForm and more. Based in Logan, Utah, the 42-year old company has a multi-decade heritage of innovation and quality.