September 24, 2019—Freemotion Fitness, one of the world’s leading innovators in fitness equipment, is continuing to progress its global growth strategy with the appointment of Tony Ali as Country Manager UK.
Tony, who has an impressive track record of over 12 years in strategic sales management, joins Freemotion from Matrix Fitness where he was the Head of Sales UK - Education Sector. In his previous role, Tony developed and grew a team that demonstrated a strong ability to secure new accounts and grow existing business while maintaining and enhancing relationships with key accounts.
With a degree in Sport, Exercise and Health Sciences, and a diverse experience encompassing leisure, education, manufacturing and industrial, Freemotion identified Tony as the perfect addition to its global sales team at this pivotal time in the company’s journey.
Chris McGill, Vice President of Global Sales, said: “I am very excited with the addition of Tony to our International Team. His experience, passion and understanding of the fitness industry will make Freemotion a leader in the UK market and help to enhance the brand’s presence in Europe as we continue to drive forward our global growth strategy.”
On his appointment, Tony added: “I’m delighted to have been given the opportunity to join this great company, which has proven itself as an industry leader in innovation and service, and I look forward to playing an instrumental role in devising a powerful strategy for Freemotion in the UK.”
Tony, whose appointment follows that of Apostolos Seintis as Europe Sales Director, will be attending the IHRSA European Congress in Ireland and SIBEC in Malta and is looking forward to working closely with Freemotion’s distributors, as well as the wider Freemotion family.
Fitness Freemotion makes modern fitness machines that are safe, reliable, state-of-the-art and raise the fitness levels of passionate goal setters. Together with our 40-year old parent company, ICON Health & Fitness, we're believers in what’s next, what’s possible and what’s worth every drop of sweat. Learn more at the new Freemotion Fitness website.
About ICON Health & Fitness
Founded in 1977, ICON Health & Fitness is one of the world’s largest developers, manufacturers and marketers of exercise equipment with brands that include NordicTrack, Freemotion, ProForm, and iFit. For the past 40 years, ICON has become the fitness industry’s leader in technology and innovation - with a legacy for the continuous pursuit of maintaining and improving the human body.