MINNEAPOLIS—March 18, 2020—FitnessOnDemand just made it super simple for any club operator to offer their members custom fitness content without the need for integration into current club systems or installing any new hardware. Introducing FLEX, designed as a new turnkey solution for clubs to offer their members custom fitness content and seamless programming wherever they may be: in studio, elsewhere in the club, at home or on the go.
“Last year we met with club operators at IHRSA 2019 where this was one of their biggest asks of us,” says Uday Anumalachetty, divisional vice president, FitnessOnDemand. “Every club operator wants to extend the member experience with their club’s brand beyond the club walls, right now more so than ever. But, the vast majority of clubs today don’t have their own club specific app which means when members are away from the club, they’re using YouTube or another fitness app to give them flexible workout options. That’s a missed opportunity to lock your member into your brand, and it’s what FLEX is all about – seamless fitness content and experience for every member wherever they chose to start or continue their workouts.”
FLEX enables club operators to give all or just select members, based on their membership type, access to hundreds of curated classes, specific workouts, stretches, cool downs and wellness content from around the world. Content creators include Jillian Michaels and FitFusion, SH1FT, Sweat Factor, Zumba & Strong by Zumba, Daily Burn, GymRa and many more. FitnessOnDemand club customers can simply add the new FLEX off-site access option to their current systems and provide either 50, 200 or 500 licenses to their members. Enterprise level agreements in excess of 500 licenses are also available by working on a custom basis with FitnessOnDemand. As part of this launch, all new FitnessOnDemand GROUP system orders will automatically receive 500 user licenses of FLEX free to use until June 1, 2020, providing instant off-site access for their members.
“Nothing should get in the way of your workout whether it’s a busy or disrupted daily schedule or the inability to get to your gym,” says Andrew Evenson, senior director operations and brand strategy, FitnessOnDemand. “With FLEX members gets instant access to the same library of content and classes wherever they are. We’re extending the exact programming they’d experience in studio beyond the walls of the club.
That’s a win for clubs who get to engage their members with their brand and programming, and an absolute convenience for members who can't get to the gym but don’t want to deal with the endless, disorganized disarray of workouts on YouTube or other apps.”
The new introduction is the latest step in FitnessOnDemand’s Virtually Anywhere model, focusing on creating true omni-channel delivery for every club, gym and wellness center customer and their memberships. Interested club operators should contact FitnessOnDemand for a personal, virtual demo. More information at FitnessOnDemand.
FitnessOnDemand is a global leader in the collection, curation and provision of high-quality, premium digital fitness content from some of the world’s leading names and experts in personalized fitness. The company is the only provider of Omnichannel content in the fitness industry, meaning customers can experience branded content via mobile app, smart device or in-club and in-room installation. The introduction of FLEX by FitnessOnDemand means clubs can offer their members the same, seamless library of fitness and wellness content anywhere in the club, at home or on the go. This allows clubs to build member loyalty and brand-affinity beyond the club walls.
FitnessOnDemand is a leading provider of digital fitness to many industries including health clubs, premium residential and business property developers and leading, luxury hotel chains. Content creators include Jillian Michaels, SH1FT, Sweat Factor, Zumba & Strong by Zumba and many more.