OCONOMOWOC, WI, & BEVERLY HILLS, CA—September 28, 2021—Focused on fitness product innovation, exercise versatility, and space-saving opportunities, FITBENCH and YBell Fitness have developed the latest, all-in-one workout solution: the FITBENCH YBell.
The FITBENCH YBell (bench) combines FITBENCH’s industry-leading compact and functional workout bench with YBell Fitness’ patented, one-of-a-kind, 4-in-1 fitness tools and is positioned to become the preferred solution for fitness clubs and studios.
FITBENCH was born when founder and CEO, Tyler Danen, recognized the opportunity to address the challenges that fitness club members face when trying to use equipment in high-intensity classes. FITBENCH’s answer was an all-in-one, modular training system equipped with a multi-level elevation arm for both decline and incline movements, 360-degree wheeled mobility, and space to neatly store fitness accessories, such as dumbbells, kettlebells, slam balls, FITBANDS, and now, YBell Neos.
YBell Fitness was founded by veteran Australian fitness trainer Aaron “Az” Laurence, and professional industrial designer, Michael “Hop” Hoppe. The patented YBell is a 4-in-1 handheld training tool that emulates a dumbbell, kettlebell, dual-grip medicine ball, and push-up stand for people of all abilities.
“As we have grown our specialty business over the past few years, we have searched for new products that are as best-in-class and innovative as FITBENCH,” said Tyler Danen, CEO of FITBENCH. “YBell Fitness’ game-changing products were exactly what we were looking for.”
The FITBENCH YBell has the complete 10-piece YBell Neo Series of non-slip, non-rust, neoprene-covered YBells with weights ranging from 10 to 27 pounds and a set of snap-proof, nylon-covered FITBANDS. The bench itself offers 11 FITBAND anchor points, an 8-position incline bench with a durable padded surface, and locking wheels for ease of mobility.
“FITBENCH offers an exciting line of high-quality products,” said Mark Livingston, vice president, worldwide sales & marketing, YBell Fitness. “In joining forces, we are able to provide a new workout concept that allows us both to bring our customers a smart and innovative solution for their members.
Fitness enthusiasts can take advantage of the FITBENCH App for easy-to-follow workouts and the ability to track progress. In addition, they can benefit from the YBell App for instruction, workouts, and the opportunity to connect with the larger YBell community.
YBell also offers accredited fitness education programs, with online workshops and courses for trainers and fitness enthusiasts, as well as continuing education credits from the National Academy of Sports Medicine (NASM) and Fitness Australia. An accredited three-day master instructor course is available as well.
The FITBENCH YBell is sold with all products included and can be purchased directly via fitbench.com and ybellfitness.com or through select international distributors, U.S. dealers, and specialty fitness retailers. For club and studio select pricing, contact Julio Marshall at email@example.com or Mark Livingston at firstname.lastname@example.org.
FITBENCH is the all-in-one, space-saving workout bench. We innovate safe and space-saving fitness solutions. Our products are thoughtfully designed to maintain workout intensity and variety, while facilitating quick exercise transitions in a safe and neat manner. These robust, organized, and portable benches deliver exceptional performance that drives participation at boutique studios, health clubs, and vertical market fitness facilities. We are the Benchmark of Fitness.
About YBell Fitness
YBell Fitness provides handheld 4-in-1 exercise products, education programs, and content that allow users to perform more functional exercises, with less equipment, more economically. The YBell replaces the need for several pieces of equipment with one multi-purpose tool that does it all. Easy to use, the YBell is accessible for everyone from elite sporting teams and trainers to home exercisers. Education and programming include online introductory workshops, coaching courses, and master trainer certifications, with exercise content available online and via the YBell App. With global HQ in Sydney, Australia, and offices in Beverly Hills, California, and Eindhoven, The Netherlands, the company sells its award-winning design, patented, and patent-pending products direct-to-consumer and via international distributors covering 53 countries, U.S. dealers, and regional retailers. YBell® is a registered trademark of YBell Group Pty Limited in the United States and other countries.