BOULDER, CO—June 5, 2020— EGYM, a global fitness technology leader providing fitness and health facilities with intelligent hardware and software solutions, announced the second edition of their live expert series: Closing the Health-Fitness Gap: How You Can Stay Competitive In the Gym Industry of the Future on June 16, 2020, 12:00 PM Mountain Time (U.S. and Canada).
EGYM, with the Fitness Industry Technology Council, invites gym owners and operators to this critical, ongoing discussion on the current state of affairs in the fitness industry and how we will compete in the future. Panelists will discuss the latest reopening trends and how they were accelerated by the pandemic and the opportunities to be strategic and adapt.
‘Contrary to what operators are hearing, clubs of the future will NOT take an either-or approach to delivering fitness solutions. Instead, leaders will leverage a hybrid model where facilities remain at the core of the member’s experience and digital technology enabling fitness outside of the four walls,’ according to Dana Milkie, VP of North America, EGYM Digital Solutions
Knowing that health seekers are looking for the right place to continue their fitness journey, EGYM seeks to help provide a plan to stay competitive. Topics to be covered include:
- Reopening Trends and Learnings
- Competing in the Future
- Understanding Customer Segments
- Business Models
- The Role of Fitness Professionals
EGYM will also provide a guide on how to create a road map to assist owners and operators get from where they are today to where they need to be to stay competitive in the future.
Panelists will include:
- Dana Milkie (VP Digital Solutions, EGYM)
- Tim Keightly, (VP Of Fitness Sales And Operations, Texas Family Fitness)
- Bryan O'Rourke (CEO FITC | Vedere Ventures)
“In many respects, the future of gyms and health clubs is already here. With the acceleration of digital as a result of the recent pandemic and with changing megatrends that were already underway, operators need to have a strategy around their technology path to help them compete more effectively," Says Bryan K. O'Rourke CEO of the Fitness Technology Council.
For registration and more information, please follow the link click here.
EGYM is a global fitness technology leader providing fitness and health facilities with intelligent workout solutions. EGYM makes exercising smarter and more efficient with its comprehensive suite of connected gym equipment and digital products that integrate seamlessly with 3rd-party hard- and software. The result is a fully connected training experience that drives measurable business and health outcomes on and off the training floor.
EGYM's global headquarters are in Munich, Germany, with North American offices in Boulder, Colorado.
About The Fitness Industry Technology Council
The Fitness Industry Technology Council is a not for profit consortium of leading professionals and organizations representing the fitness industry. The council seeks to grow the fitness industry, improve fitness user experience through thoughtful adoption of technologies, and mature the collection of real-time wellness data through the creation of interoperability standards.
FITC’s headquarters are located in the New Orleans, Louisiana area.