BOULDER, CO— August 1, 2020—EGYM, a global fitness technology leader providing fitness and health facilities with intelligent hardware and software solutions, announced the fourth edition of their live expert series: Digitizing Member Engagement: A How-To Guide on Tuesday, August 11, 2020, 12 p.m. Mountain/2 p.m. Eastern Time (U.S. and Canada). Thousands of leaders in the health club, fitness, and gym industry have attended the live expert series events in the past three months.

As a result of the recent pandemic and the continuing evolution of consumers' reliance on technology, the fitness industry has changed. Health club and gym members are seeking interactions and services that integrate technologies to create more seamless experiences. However, operators are often uncertain about the best practices and tools available to deliver what their members really want. Understanding how to engage members digitally is now more important than ever.

"The pandemic has only accelerated consumer trends that were already underway. It is now more important than ever for operators in the fitness industry to understand the best path to digital adoption and member engagement to not only survive, but to thrive in the future." Bryan K. O'Rourke, CEO, Fitness Industry Technology Council.

EGYM, in collaboration with Fitness Industry Technology Council, invites gym owners and operators to an ongoing discussion on how to leverage digital for their businesses.

Topics will include:

  • An Update on the Latest Reopening Trends
  • Understanding Member Expectations Today
  • Understanding The Three Pillars Of Digital Engagement
  • Understanding How To Deploy Digital Tools Effectively

Panelists will include:

About EGYM

EGYM is a global fitness technology leader providing fitness and health facilities with intelligent workout solutions. EGYM makes exercising smarter and more efficient with its comprehensive suite of connected gym equipment and digital products that integrate seamlessly with 3rd-party hard- and software. The result is a fully connected training experience that drives measurable business and health outcomes on and off the training floor.

EGYM's global headquarters are in Munich, Germany, with North American offices in Boulder, Colorado.

About The Fitness Industry Technology Council

The Fitness Industry Technology Council is a not for profit consortium of leading professionals and organizations representing the fitness industry. The council seeks to grow the fitness industry, improve fitness user experience through thoughtful adoption of technologies, and mature the collection of real-time wellness data through the creation of interoperability standards.

FITC’s headquarters are located in the New Orleans, Louisiana area.