IHRSA is now the Health & Fitness Association.

    Drive Custom Fit Adds FITBENCH to Innovative Studio Class Lineup

    Drive Custom Fit aims to light a fire within their visitors and members utilizing FITBENCH ONE units.

    OCONOMOWOC, WI—August 24, 2021—As health clubs enjoy a welcome rebound after 15 months of pandemic-induced lockdowns, restrictions, and home workouts, Drive Custom Fit (DCF) in Salem, NH, is striving to “ignite the fire that’s inside” each of its approximately 800 daily visitors to its new 25,000-square-foot facility.

    Pursuing its mission to “fan the flame of your inner drive and help you develop a strong, healthy body and a clean, expansive mind,” the passionate DCF team delivers energetic, immersive experiences with varied programming in eight distinctly designed studios under one roof.

    One of its new studios is C2S (Cardio to Strength), which debuted recently with 15 customized FITBENCH ONE units to equip explosive, 55-minute HIIT sweat sessions. The all-in-one workout bench features incline capability, plyo box functionality, and built-in storage for six sets of rubber-hexagon dumbbells, two kettlebells, one slam ball, and three sets of FITBANDS.

    “We chose FITBENCH for its versatility,” explained Jake Bosse, DCF co-founder and co-owner. “Our programs are different every day and every week, and we incorporate all sorts of equipment. From arm day to leg day, to everything in between, the benches have truly helped us develop the innovative, custom programming that DCF is known for.”

    Plus, FITBENCH makes it simple to manage the busy studio.

    Drive Custom Fit Adds FITBENCH Column Width

    “With the amount of equipment that we utilize in our programming, it has always been important for us to easily maintain, organize, and keep our equipment off the floor,” Bosse added. “Having everything centrally located alleviates the stress of ensuring that the studio is adequately equipped.”

    The cool aesthetics of the FITBENCH, which also sports DCF’s logos and custom colors, also perfectly complement the hip, dynamic environment.

    “The visual appeal of the FITBENCH, and the ability to maintain our brand identity by customizing it, was truly a game-changer for us,” Bosse pointed out.

    Studio Selections

    Taking place in DCF’s other seven studios, a packed menu of ever-changing classes includes multiple iterations of the following formats:

    1. Synergy – Various types of strength training
    2. Knockout – Cardio and strength circuit challenges
    3. Phase 16 – Audio-driven, heated group cycling and strength
    4. Shred – Cardio and strength in 95-degree Fahrenheit setting
    5. Mind & Body – Multiple yoga class formats, from power to barre to recovery

    DCF members can experience as many as 45 different classes each week, thanks to the relentless creativity of its team.

    Serving as the fitness anchor of Tuscan Village, a premier lifestyle destination on 180 acres in southern New Hampshire, DCF also includes locker rooms, saunas, a café, and a pro shop.

    “We are all about growing and scaling our community, and this is just the beginning,” said Bosse, who founded DCF in 2013 with lifelong friend and fitness enthusiast Tony Hajjar.

    About FITBENCH

    FITBENCH is the all-in-one, space-saving workout bench. We innovate safe and space-saving fitness solutions. Our products are thoughtfully designed to maintain workout intensity and variety, while facilitating quick exercise transitions in a safe and neat manner. These robust, organized, and portable benches deliver exceptional performance that drives participation at boutique studios, health clubs, and vertical market fitness facilities. We are the Benchmark of Fitness.

    For more information, contact the company at 800-294-0536; info@fitbench.com.

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