Following his achievements in corporate wellness, Brent was recruited to serve as Vice President of the renowned Cooper Aerobic Enterprises, working alongside Dr. Kenneth Cooper. During his tenure, he provided leadership for the Fitness Center and In-Residence Wellness Program, and oversaw the opening of the Cooper Spa, and establishment of the Cooper Consulting Division. While on the Cooper campus, he was recognized by IHRSA as “General Manager of the Year.”
In 2003, Brent and his partner took over the failed N. Dallas Athletic Club, renovating and relaunching it as the luxurious Telos Fitness Center. After completing a “Texas-Sized Turnaround” as one article labeled it, Telos was named one of the few independently owned organizations included in the “Top 100 US Health Clubs” according to Club Industry Magazine. Telos was also recognized as N. Dallas “Business of the Year,” awarded the “Greater Dallas Business Ethics Award,” and received a litany of industry accolades.
From 2010 through 2015, Brent served on the IHRSA Board of Directors, as Nominations Committee Chairperson, Vice-Chairperson, Chairperson of the Board, and Ex-Officio. Over the years, he has advised hundreds of fitness brands and delivered keynote presentations around the world on leadership, employee engagement, customer experience, winning habits, and brand frameworks, among other topics. Brent currently chairs several REX Executive Roundtables that include many of the top club owners/operators in the industry.
IHRSA board member Brad Wilkins had this to say about Mr. Darden’s appointment as IHRSA’s interim CEO: “I’ve had the privilege to know Brent for 25 years and his experience in the fitness industry as an owner, educator, speaker, board member and leader are bar none. The IHRSA board of directors are excited to work with Brent and the IHRSA staff to continue its 40-year history of growing, protecting, and promoting the health and fitness industry, and to provide its members with the benefits that will help them be more successful than ever before.”
Joe Moore's departure as President and CEO was announced by the IHRSA Board of Directors on Tuesday, August 18. Joe had been President and CEO since 2006.
The International Health, Racquet & Sportsclub Association (IHRSA) is a not-for-profit trade association representing health and fitness facilities, gyms, spas, sports clubs, and suppliers worldwide. IHRSA and its members are dedicated to making the world healthier through regular exercise and activity promotion.