Board of Directors
The IHRSA Board of Directors is an experienced, intelligent team of industry leaders. They are chosen to serve IHRSA in particular and the fitness industry in general by providing guidance, strategic direction, and insight that has lasting global impact.
Jose is the head of customer experience for SC Fitness in Lisbon, which owns and operates 35 clubs in Portugal. He embarked on his career as a professional beach volleyball player, earned a degree in sports and physical education, and in 2004 joined Sonae Capital, the owner of SC Fitness. He began as a sales consultant and moved up to club manager, area manager, and operations director before assuming his current position.
SC Fitness operates its facilities under three different brands: Solinca, a mid-market offering with pools and fitness that caters to all ages; Pump, a chain of 14 high volume/low-price (HV/LP) clubs with group exercise classes popular with members in their 20s and 30s; and One, a premium property, acquired and rebranded by SC Fitness last year, that appeals to an older demographic.