IHRSA Webinars

An incredibly cost-effective way to learn and remain competitive every month . . . it's education when you need it, whenever you need it!
Format & Fees  |  Coming Soon  |  Recent Webinars  |  Testimonials

Retention, Revenue & Results

Thursday, January 15 | 2:00pm-3:00pm (EST)
Bill McBride, President & CEO, Active Sports Clubs & BMC3
Learning Objectives:

  • Gain insight on how to increase your membership sales and revenue generation.
  • Explore how to better engage with your members; and learn how to design the club experience around the member’s journey and interactions.
  • Discover how you can design a revenue focused member engagement delivery approach.
  • Review the latest approaches and technologies available to support your program with a customized scale.

Presenter Profile:
Bill McBride is a health club industry veteran with 30 years of experience leading and managing all aspects of commercial health clubs, medical fitness centers, community centers and corporate fitness centers. He owns BMC3 – a health club consulting company; and most recently he and partners launched Active Sports Clubs. Active has 10 commercial health clubs, 5 community centers and numerous management clients. He is considered a thought leader and heavily involved in moving the health & fitness industry forward. McBride holds a Bachelor’s of Science in Business Administration with a concentration in Marketing from East Carolina University in North Carolina. He has spent his entire career in the health, fitness & wellness industry.

Coming Soon!

FREE Convention Preview Webinar

Tuesday, January 20 | 2:00pm-3:30pm (EST)
This FREE webinar for IHRSA Members, and clubs eligible for IHRSA membership, will feature three guest speakers scheduled to present at the upcoming IHRSA 2015 Convention in Los Angeles. 

Let’s Get Strategic: Creating a Marketing Plan that Will Get You Results

Lindsey Richardson, Co-Founder, Marketing Co-Op
Learning Objectives:

  • Review the key foundational pieces you must have before you even begin your marketing planning.
  • Discover the #1 piece of your business that must be in place before you can implement any marketing strategies.
  • Gain insight on how to create a marketing plan that you will create action.
  • Learn how to make the most of your time, money, and resources!
  • Obtain a template you can use every quarter to ensure you are heading in the right direction!

Sales Excellence for Industry Leaders: Steps to an Effective Sales Process

Jason Reinhardt, Owner & Founder, Go M.A.D. Fitness
Learning Objectives:

  • Obtain a simple and productive meet & greet script.
  • Learn the value of a profile card - Past, Present, Future.
  • Gain an understanding of how important a demonstration tour is to add value to your presentation.
  • Learn how easy, but important, a pre-close is at the end of your tour.
  • Review how to effectively present membership options and how to gather guaranteed referrals.

Getting Social: The Savvy Way to Engage Your Members and Team

Trina Gray, Owner, Bay Athletic Club
Learning Objectives:

  • Discover how to attract a strong social media following to grow your club's brand and improve your current marketing strategy.
  • Learn how to add on-line training using Facebook to your existing fitness programming to wow your members and earn additional revenue.
  • Gain an understanding of the DOs and DON'Ts of creating effective social media content.
  • Learn how to apply social media trends and research to the fitness industry.
  • Learn how to improve your company's communication and team camaraderie by using social media platforms to stay connected.

Group Training: Revenue, Results, and Raving Fans with Small Group and Semi-Private Training

Thursday, February 5 | 2:00pm-3:00pm (EST)
Vito La Fata, Founder & CEO, Fitness Profit Systems

Learning Objectives:

  • Discover why small group training is the new super-fuel that is putting clubs back in the black without adding overhead.
  • Learn how to develop a rich revenue model with a focus on small group and semi-private training.
  • Obtain ideas that will enhance your club’s profits, improve trainer productivity and get clients maximum results.
  • Learn how to launch group-training campaigns that will maximize revenue, fire up your trainers and create raving fans.
  • Learn how to organize your marketing plan and strategy with turnkey systems; and discover how to create successful marketing/feeder campaign systems and programs.

Presenter Profile:
Vito La Fata is the Founder & CEO of Fitness Profit Systems. In addition, he was also the founder of Fitness Evolution, a medically based health and fitness facility. La Fata is a certified high performance business and fitness coach, certified personal trainer, nutrition specialist and internet entrepreneur. He has impacted thousands of people with business coaching, fitness programs, weight loss, sports training and challenges. La Fata helps fitness professionals develop a plan to take their passion for fitness and turn it into profit so that they can live the dream of impacting as many lives as they desire.


Differentiating Your Club Through
All-Star Customer Service

Thursday, March 26 | 2:00pm-3:00pm (EST)
Chris Stevenson, CSCS, Owner, Stevenson Fitness
Learning Objectives:

  • Learn WHY customer service is the most important, yet often overlooked, aspect of a business.
  • Gain an understanding of how the NPS® works and why it is such a great tool to assess your level of customer service.
  • Examine the why, what, when and who of all-star customer service.
  • Explore ways to ensure that customer service increases profitability through increased member retention, increased ancillary revenue and more new member referrals.
  • Obtain tangible tools and practices to insure great customer service that you can begin to implement immediately in your facility.

Presenter Profile:
Chris Stevenson grew up as a multi-sport athlete who committed to Olympic Style Tae Kwon Do in high school, competing in open martial arts circuits. He became one of the premier martial arts coaches in the Midwest, producing a number of nationally-ranked competitors. In 1999, he moved to the west coast to train and compete with some of the best martial arts professionals in the nation and quickly “fell into” stunt work. In 2003, he founded Stevenson Fitness, which was built on his vision to create a gym that members actually enjoyed being a part of. Stevenson Fitness became a one stop shop where people can enjoy meeting their fitness goals including weight loss, improved sport performance, pain management, team exercise and nutritional guidance. It is the place that caters to the needs of men and women from age 6 – 106 and where each trainer, with the highest level of expertise, can work intimately with any client while focusing on their individual goals.

Recent Webinars

Think you missed a webinar on a specific topic or an issue you are facing today? Then take a moment to view and purchase recent offerings by visiting the IHRSA Store.

Webinar Format

  • Delivered using the latest technology for a trouble-free experience;
  • Combine interactive on-screen graphics, leader presentation plus on-line question and answer;
  • Have a computer and high speed internet connection? You're ready for IHRSA webinars!
  • Access to the webinar recording for sixty days at no additional charge.

Registration Fee

IHRSA webinars are value-priced at $39 each ($79 non-IHRSA member price).

Each webinar purchased will provide you with access to the live presentation of your choice for as many of your staff as you choose, plus all downloadable materials, and unlimited access to the archived webinar for sixty days. The fee includes one webinar connection and one set of handouts for unlimited attendees at one location.

Instructions for connecting to these valuable webinars will be sent to you 24-48 hours prior to the event.


IHRSA webinars are always great and timely. I love hearing from successful and highly motivated people in the industry. It's easy to feel insular in your local market, so this really helps keep me motivated. Thanks IHRSA!
- Scott McCallum, Digital Marketing Manager Courthouse Athletic Club Auburn, CA

IHRSA webinars are professional and informative. Well worth the time investment.
- Beth Gillespie, Saco Sport & Fitness

I appreciate the relevance and detailed content of the IHRSA webinar topics that I can immediately put into use at our Club.
- Danielle Williams, Fitness Director, Ojai Valley Athletic Club

The information provided during the January webinar was educational, applicable and interesting. I will definitely participate in the next webinar offered.
- Jason Moore, General Manager, Core Fitness

The December webinar material will be used in every initial training session for our new staff and personal trainers. It sets a tone of caring about our customers and a methodology of instituting great practices to keep us close and custom fit to each individual member's needs.
- Stephen G Rising, CEO, Anytime Fitness - Cleveland West Park and Cleveland Clifton Centre

The December webinar presented practical information that can be easily implemented.
- Emily Skelton, Assistant General Manager, All-Access Fitness Academy

I love your webinars, what a great way to get helpful, professional content in the comfort of your own office!
- Laura Klein, Wellness Director, The Thoreau Club

The webinar was so helpful and valuable. Lots of great information that I feel will make our fitness department more profitable!
- Stephanie Howell, Program Director, Cross Gates Family Fitness

After listening to the IHRSA webinar, I now have an action plan I can put into play at my clubs today! It contained very practical information.
- Kristie Stevens, Owner, Anytime Fitness - Tupelo

The "Raving Fans" webinar was awesome. I was so excited about the content provided that I could barely wait until the end to get started on all the great ideas.
- Scott Christensen, Owner, Anytime Fitness - Suffolk, VA

The webinar with Trina Gray was truly inspiring and motivating. Just when you think you have tried it all it's nice to have a fresh perspective and great marketing ideas.
- Connie Cook, Fitness Director, Fit Athletic Club, Inc. - San Diego

Every club owner, manager and anyone aspiring to grow in the fitness industry must take advantage of all the IHRSA related programs, webinars and tools. Their experience and dedication is the backbone to our ever increasingly important industry.
- Lauren Eller, Fitness Formula

Informative, motivating and easy to attend!
- Dahdri McCormick, Parkpoint Health Club

We're always looking for ways of staying ahead of the competition and new ways of enhancing our members' experience. The Webinars have been a valuable resource.
- James Arrington, Anytime Fitness – Conyers, GA

Excellent seminar! Was a great use of my time. The speaker gave very specific ideas on how to better market our club, how to improve customer service, and the importance of branding our club in the community.
- Stacey Mullet, Super Fitness