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Closing Your Club’s Back Door:
An Interactive Approach to Increasing Member Retention
Thursday, September 11 | 2:00pm-3:00pm (EDT)
Dan Griffin, General Manager of Club Operations,
Oxford Athletic Club
- Review the 5 critical factors to ensure successful new member and new employee "launching".
- Discover how member retention often mirrors staff / associate retention.
- Obtain lessons from The Ohio State University - Why making your BIG club feel smaller works wonders for your bottom line.
- Discuss the importance of remembering names, saying 'hello', 'goodbye' and 'how did we do'?
- Understand why your club newsletter is an important retention tool.
- Learn how to issue the Kaizen Challenge to improve retention and your entire club.
Dan Griffin is the General Manager of Club Operations for Oxford Development Company. The Oxford Athletic Club in Wexford, PA, features over 150,000 square feet of indoor space and employs more than 175 Allegheny County residents. The Oxford Athletic Club is one of the largest such facilities in the eastern United States. Griffin was also the founder and president of the Downtown Athletic Club of Pittsburgh from 1995 until mid-2009, and has been employed in the health and fitness field since 1979. Griffin was recognized by Junior Achievement of Western Pennsylvania as "businessperson of the year", citing his dedication to the community and to its youth through his many volunteer and charitable activities.
Results Driven Marketing: Low Risk Strategies with High Volume Return
Thursday, October 2 | 2:00pm-3:00pm (EDT)
John Carmean, Communications Director, Gainesville Health & Fitness Center
Debra Lee, Senior Marketing Director, Gainesville Health & Fitness Center
- Discover how to generate increased engagement with your members.
- Explore how to market premier services to your membership and increase your non-dues revenue.
- Identify opportunities to generate member referrals.
- Learn how to utilize technology to increase leads and market your programs.
- Learn how to harness the power of social media.
- Review successful TV and YouTube video campaigns.
Debra Lee is the Senior Director of Marketing at Gainesville Health and Fitness Centers, Gainesville, FL. Prior to this position she served as the Undergraduate Program Coordinator in the Department of Health Science Education at the University of Florida and as a middle school health education teacher in Pinellas County, FL. Lee received her Bachelors and Masters degrees from the University of Florida College of Health and Human Performance with a specialization in school health education and university teaching. She has been recognized as the Health Educator of the Year (Florida Association of Professional Health Educators), National Club Manager of the Year (IHRSA), Academic Advisor of the Year and Faculty Teaching Award (University of Florida) and inducted into the Distinguished Alumni Hall of Fame for the College of Health & Human Performance at the University of Florida.
John Carmean innovates in marketing and communications at Gainesville Health & Fitness Center. In addition, he consults across the fitness, health and wellness verticals helping organizations realize their brand, culture, marketing and sales potential. A published children’s author, Carmean’s read-along storybook, Moving Day, was recognized in 2013 by NeuroNet as one of the Top 10 Paired Reading Resources for use with children with learning challenges.
Successfully Launch a Nutrition and Weight Management Program in Your Club
Thursday, November 6 | 2:00pm-3:00pm (EST)
Constance Ruiz, President & Co-Founder, Vivafit, Portugal
- Learn how to create and implement a successful nutrition and weight management program.
- Define with your team the desired outcome of your program by starting with ‘why’.
- Gain insight into what a successful program looks like for your members.
- Uncover the 3 'must haves' for a great program, and review 3 mistakes to avoid when launching your program.
- Discover the benefits of getting members emotionally engaged with the program.
- Explore how other IHRSA member clubs have successfully launched their programs.
Constance Ruiz is the President and Co-founder of Vivafit. Along with her husband and business partner, Ruiz is responsible for growing the brand to achieve an 80% market share of the women-only fitness in Portugal. They have also started growing internationally via master franchising, currently operating on 3 continents. Recently, they also launched VivaSlim, a nutrition and coaching software designed for health clubs to work with dietitians as well as a unique lifestyle coaching system.
Increase Club Revenue and Member Retention through Effective Fitness Programming
Thursday, December 4 | 2:00pm-3:00pm (EST)
Scott Lewandowski, Vice President, Fitness, Fitness Formula
- Learn the necessary business skills to operate a successful private training program.
- Increase earning per square foot with successful boot camps.
- Discover how to expose your membership to nutrition programming.
- Learn how to tap into the arena of endurance training programs and event organizing.
Scott Lewandowski, MS, Regional Director for Fitness Formula, joined the company in 1994. He has direct oversight of several FFC locations and leads the development, standardization and growth of their fitness programs and member retention initiatives. He was the 2001 IHRSA/ACE Fitness Director of the Year and is a veteran presenter at fitness industry conventions and conferences. He is a Certified Personal Trainer with both ACE and NASM, as well as a USA Track and Field Level 1 Coach and a Certified Resistance Training Specialist. Lewandowski obtained a Master’s Degree in Exercise Physiology from Benedictine University in 1997.
Think you missed a webinar on a specific topic or an issue you are facing today? Then take a moment to view and purchase recent offerings by visiting the IHRSA Store.
- Delivered using the latest technology for a trouble-free experience;
- Combine interactive on-screen graphics, leader presentation plus on-line question and answer;
- Have a computer and high speed internet connection? You're ready for IHRSA webinars!
- Access to the webinar recording for sixty days at no additional charge.
IHRSA webinars are value-priced at $39 each ($79 non-IHRSA member price).
Each webinar purchased will provide you with access to the live presentation of your choice for as many of your staff as you choose, plus all downloadable materials, and unlimited access to the archived webinar for sixty days. The fee includes one webinar connection and one set of handouts for unlimited attendees at one location.
Upon receipt of your registration, instructions for connecting to these valuable webinars will be sent to you.
IHRSA webinars are professional and informative. Well worth the time investment.
- Beth Gillespie, Saco Sport & Fitness
I appreciate the relevance and detailed content of the IHRSA webinar topics that I can immediately put into use at our Club.
- Danielle Williams, Fitness Director, Ojai Valley Athletic Club
The information provided during the January webinar was educational, applicable and interesting. I will definitely participate in the next webinar offered.
- Jason Moore, General Manager, Core Fitness
The December webinar material will be used in every initial training session for our new staff and personal trainers. It sets a tone of caring about our customers and a methodology of instituting great practices to keep us close and custom fit to each individual member's needs.
- Stephen G Rising, CEO, Anytime Fitness - Cleveland West Park and Cleveland Clifton Centre
The December webinar presented practical information that can be easily implemented.
- Emily Skelton, Assistant General Manager, All-Access Fitness Academy
I love your webinars, what a great way to get helpful, professional content in the comfort of your own office!
- Laura Klein, Wellness Director, The Thoreau Club
The webinar was so helpful and valuable. Lots of great information that I feel will make our fitness department more profitable!
- Stephanie Howell, Program Director, Cross Gates Family Fitness
After listening to the IHRSA webinar, I now have an action plan I can put into play at my clubs today! It contained very practical information.
- Kristie Stevens, Owner, Anytime Fitness - Tupelo
The "Raving Fans" webinar was awesome. I was so excited about the content provided that I could barely wait until the end to get started on all the great ideas.
- Scott Christensen, Owner, Anytime Fitness - Suffolk, VA
The webinar with Trina Gray was truly inspiring and motivating. Just when you think you have tried it all it's nice to have a fresh perspective and great marketing ideas.
- Connie Cook, Fitness Director, Fit Athletic Club, Inc. - San Diego
Every club owner, manager and anyone aspiring to grow in the fitness industry must take advantage of all the IHRSA related programs, webinars and tools. Their experience and dedication is the backbone to our ever increasingly important industry.
- Lauren Eller, Fitness Formula
Informative, motivating and easy to attend!
- Dahdri McCormick, Parkpoint Health Club
We're always looking for ways of staying ahead of the competition and new ways of enhancing our members' experience. The Webinars have been a valuable resource.
- James Arrington, Anytime Fitness – Conyers, GA
Excellent seminar! Was a great use of my time. The speaker gave very specific ideas on how to better market our club, how to improve customer service, and the importance of branding our club in the community.
- Stacey Mullet, Super Fitness