Sales & Marketing - IHRSA Resource Center

To help you bolster your health club's performance, we’ve assembled a growing list of resources in this section—columns from experts, IHRSA Best Practices, a long list of publications available in the IHRSA Store and presentations from past IHRSA Conventions.

Top Sales and Marketing Articles:

What Does Barack Obama Look For In a Gym?

Market Analysis In The Health Club Industry

How Does Your Sales Hit Rate Measure Up?

Is Your Club Cool?

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• Member-Only Marketing
• Member-Only Sales

Sales & Marketing Products from the IHRSA Store:

Social Media: Five Success Stories Worth Replicating

In this IHRSA webinar, you will learn how other clubs are using social media to boost sales & retention, and you will come away with the tools to replicate their success ... More Information

The Economic Benefits of Regular Exercise

Experts say that 68% of employers offered wellness benefits in 2007, compared with 57% in 2003, according to the Society for Human Resource Management (SHRM).

More and more companies want their employees happy and healthy... but do they know that they can also save lots of money by having fitter employees? This publication will help you get them on board with your health club! ... More Information

• More Sales & Marketing Products From the IHRSA Store