One Million Strong: An In-Depth Study of Member Retention in North America
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Length: 48 pages
One Million Strong, sponsored by Life Fitness and written by Dr. Paul Bedford, provides a comprehensive analysis of more than one million member records in North America. The report reviews retention measures and examines member retention, attrition, duration, and sales trends by gender, age group, country (U.S. and Canada), and club type (chain and independent). Also included are analyses of the impact of retention on income and practical insights for club operators.