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Burke Advertising Launches New National Division, Gym Marketers

Bedford, NH –   New Hampshire based agency Burke Advertising launched a new national division called Gym Marketers, at the International Health, Racquet and Sportsclub Association (IHRSA) industry show in Los Angeles.

Specializing in advertising and marketing for the health club industry, Gym Marketers will work as a full service agency skilled in digital advertising, SEO, website development, video production, direct mail, social media and media planning.

“We have had success in the health and fitness industry for years and made the decision to launch Gym Marketers to help us target new clubs around the country” said General Manager, Kayla Frank. “We’ve recognized a need for the one-stop shop in the industry, and will bring our successful advertising and digital strategies, and 24 years of experience as an agency to gyms and health clubs.”

Gym Marketers understands that every health club has a different market, a different audience, and a different voice. Its signature product, the More Members Media Mix™ analyzes these different factors to create a customized media balance for that particular health club. The end goal behind every strategy is to get more members through the door.  The benefit of this agency is its vast array of specialties. Instead of hiring one firm for digital, another for direct mail, and a third for search engine optimization, Gym Marketers offers the convenience of a full service agency, and can take over all modern day digital and advertising initiatives.

“We are providing a streamlined service and communication channel for the health club owner, while maintaining brand consistency across all mediums,” said Jim Burke, CEO of Gym Marketers. “Our presence at IHRSA was a huge success with a very positive response. We are very bullish on the growth of Gym Marketers in this industry.”

Information about Gym Marketers and its services can be found online at GymMarketers.com.

About Burke Advertising

Established in 1994, Burke Advertising provides organizations with a full array of communication services including: media planning, search engine optimization, digital marketing, social media, video production, traditional advertising, direct mail, web design, public relations, graphic design and print services. A sample of Burke Advertising’s current clients include: Banks Automotive, Rivier University, Proctor Ski of Nashua, Unitil, Cold Springs RV, Spooky World, and Laars Heating Systems. Learn more at www.burkeadvertising.com.


A new, non-profit, association has launched with the goal of supporting Professional Women in the Fitness Industry

The Women in Fitness Association (WIFA), founded by fitness industry leader and consultant Lindsey Rainwater, was created with the vision of establishing a platform to prepare and develop more women to be in leadership roles in the fitness industry by championing women to achieve their career aspirations, and share their success through collaboration.

“The role of women in the fitness industry is going to grow significantly in the coming years, as customers and business owners, additionally from the C-suite to the board room. As a professional in the industry and with relationships with many outstanding women who are serving and making a larger and positive impact, I realized the need to create a platform to discuss issues, initiatives, and what matters to women from our perspective. The vision of our association is that every woman can find her place, make huge contributions and rise to her fullest potential!” says Lindsey Rainwater.

The goal of WIFA is to create a culture where young women entering the industry can obtain mentorship and where seasoned veterans can positively impact their peers and encourage them to take on more senior leadership roles.

WIFA will offer quarterly virtual meetings, annual live events and “crowd source” topics so everyone involved will have the chance to contribute their voice. A few topics currently up for consideration include Women in Leadership, Dress and Unspoken Expectations, Group Fitness Pay, Roles Inside the Club, Mothers and Careers, How to Negotiate Pay, and Starting Your Own Business.

WIFA’s Board of Directors is currently in formation. Mrs. Rainwater will be joined by newly appointed board members Sarah Pellegrino, of ABC Financial; Maureen O’Rourke, CFO of Vertimax and EcoFit Networks; and Brandi Bergeron, Co-founder of Moon Mission Media.

“I couldn’t be more thrilled to be part of the Women in Fitness Association. Making a name for yourself, assisting your customers, and succeeding in this industry can all depend on the relationships you make within it. I think that WIFA will be a unique platform to connect the unique insights of ‘women leaders in fitness’ together so that we can all lift each other up!” says Sarah Pellegrino, WIFA Board Member.

“The Women in Fitness Association is not just about bringing women together to share ideas in the fitness industry (although this is a huge piece of it), but it is more about women being influencers in this space where they can truly help each other be successful in all aspects of their lives. As one of my favorite quotes says, A rising tide lifts all boats,” says Maureen O’Rourke, WIFA Board Member.

WIFA is now open for membership and accepting interested applicants to the board of directors.


Contact Details: 
Twitter: https://twitter.com/WIFAssociation 
Instagram: https://www.instagram.com/wifassociation/ 
LinkedIN: https://www.linkedin.com/company-beta/22299541/


IHRSA Releases 2017 Global Report 

Health Club Industry Continues Growth; More Than 200,000 Health Clubs Serve 162 Million Members and Generate $83.1 Billion in Revenue Worldwide

May 24, 2017 – Boston, MA – Today, the International Health, Racquet & Sportsclub Association (IHRSA) announced the release of The 2017 IHRSA Global Report: The State of the Health Club IndustryAn IHRSA bestseller, the report provides a comprehensive overview of the health club industry worldwide. In 2016, global health club industry revenue totaled $83.1 billion, as 162.1 million members visited 201,000 clubs.

The IHRSA Global Report provides the most comprehensive overview of health club markets worldwide, making it a must-have resource for industry insiders, including club operators, investors, market analysts, and other professionals.” said Jay Ablondi, IHRSA's executive vice president of global products. “This year’s report shows growth, led by top markets, along with a promising outlook for the industry in Latin America.”

The top 10 markets across the globe account for roughly two out of three health clubs and nearly three out of four members worldwide. While the U.S. leads all markets in club count and memberships at 57.2 million and 36,540, respectively, Brazil is second in club count at 34,509, and Germany is second in number of members at 10.1 million. All three markets are also among the top 10 worldwide in revenue with the U.S. ranking first ($27.6 billion), Germany third ($5.6 billion), and Brazil tenth ($2.1 billion).

Health club performance is also strong in Latin America. Based on data gathered in the IHRSA Latin American Report (Second Edition) and IHRSA State of the Mexican Fitness Industry Report, 18 countries in Latin America attract 19.9 million members at more than 65,000 health clubs. Opportunities for growth remain in Latin America as member penetration rates remain low in comparison with developed health club markets worldwide.

The report is divided into four sections:

■   The "Industry Overview" section details the industry's performance in 2016, along with analysis and insights from industry experts and leading club operators.

■   The "Industry Research" section includes data on revenue, number of facilities and number of club members for nearly 70 markets. New this year are updated statistics for 18 markets in Latin America. For the U.S. market, there is a breakdown of data for the number of health clubs by state and infographic insights for consumer growth and member visits.

■   The "Company Profiles" section highlights more than 300 leading health club companies from around the world.

■   The "Supplier Profiles" section features fitness equipment manufacturers and suppliers, whose innovative products and services help club operators to be more profitable.

The 2017 IHRSA Global Report is available at ihrsa.org/ihrsa-global-report in print or as a PDF to IHRSA members ($74.95) and non-members ($149.95).

Related research: Additional comprehensive analysis can be found in The IHRSA Latin American Report (Second Edition), sponsored by Hoist Fitness, available as a PDF in Spanish at ihrsa.org/latin-american-report to IHRSA members ($99) and non-members ($199). English and Portuguese editions are coming soon. The State of the Mexican Fitness Industry Report, sponsored by Movement,  is the first comprehensive report on the health club market in Mexico and is available at ihrsa.org/mexican-industry-report as a PDF in English and Spanish language editions to IHRSA members ($64.95) and non-members ($139.95). The IHRSA Asia-Pacific Health Club Report, sponsored by Precor, provides a comprehensive analysis of sixteen markets in the Asia-Pacific and is available at ihrsa.org/asia-pacific-report A wealth of additional health club operational and consumer reports may be found at ihrsa.org/research-reports.


The International Health, Racquet & Sportsclub Association is a not-for-profit trade association representing health and fitness facilities, gyms, spas, sports clubs and suppliers worldwide. Its mission is to grow, promote and protect the health and fitness industry. As the leading authority on the commercial health club industry, IHRSA regularly conducts primary consumer research and industry economic and operating studies. For more information on IHRSA research, visit ihrsa.org/research.


Gym Source Hires New Director of Commercial Sales

New York, NY [May 19, 2017] Gym Source, America’s leading retailer of premium residential and commercial fitness equipment announced that Dean Bowrosen has joined the company as Director of Commercial Sales. Bowrosen will work closely with Bill Kemnitzer, Gym Source’s Vice President of Commercial Sales, to increase sales to fitness clubs, hotels, multi-housing, and other commercial facilities.

“I am excited about the opportunity to once again work with the talented commercial sales team to grow and strengthen our footprint.” Bowrosen said. “The unique value of Gym Source is that, because we sell multiple brands, we can offer fitness solutions customized to meet the needs of a wide variety of clients.”

“The Gym Source reputation is growing,” said Art Hicks, Gym Source CEO. “We believe that there is no individual more uniquely qualified to help lead that growth than Dean Bowrosen, an industry pro with a proven track record.”

To learn more about Gym Source visit https://www.gymsource.com/

About Gym Source:

Gym Source is the nation’s oldest and largest specialty distributor of fitness equipment. The company has 35 retail locations from Florida to New Hampshire and serves customers in all 50 states and 47 countries. Gym Source offers a full range of fitness products including treadmills, strength training equipment and ellipticals both for commercial and home use. The company takes great pride in its reputation as America’s #1 fitness equipment expert and its exceptional post-sale delivery and customer service. Gym Source has made over 2 million fitness equipment deliveries to its nearly 400,000 customers.


SoulBody Barre is offering 5 scholarships to Group Exercise Professionals who wish to develop themselves professionally and expand the services they offer to help keep their community active and healthy

Baltimore, MD SoulBody is partnering with the Association of Group Exercise Professionals to offer the “Raise the Dumbbell” Group Exercise (GX) Training & Certification Scholarships. Applications are currently being accepted and the winners are to be announced August 10, 2017.

“SoulBody is proud to be participating in this Scholarship Program,” says Co-Founder & Creator, Stacey Vandiver “We think this is an excellent way to spread goodwill in the GX Industry and most importantly help instructors who are touching lives daily to further their skills.”

Applicants are required to submit a short video on why they want to attend the specific training or certification and show why they are the best candidate. Scholarship winners are chosen based on originality, skill and endorsements from their following.

President of the Association of Group Exercise Professionals, Alyette Keldie has a vision, “This program was created to support the GX Industry by offering an opportunity for recognition and career development. This is one way we plan to make a significant impact in the coming years on professionalism of instructors.”

“Group Instructors have been relentless servants to the public to make them feel better physically and emotionally and I think it’s more than the appropriate time to give back to them,” says product manager, Steve Myers of the Athletics and Fitness Association of America.

Visit: www.gxpros.org/raise-the-dumbbell-scholarship for additional details

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