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Entries in Technogym (2)


TECHNOGYM and IBM bring Artificial Intelligence into Wellness

Cesena (Italy), March 8th 2017: TECHNOGYM (TGYM), a world leading company in fitness and wellness technologies and solutions, has joined forces with IBM (NYSE: IBM) to build next generation’s Artificial Intelligence-driven cognitive coaching platform for health and wellness. The goal is to create a “human-like” virtual coach able to interact with people using natural language and to offer them personalized training programs based on their goals and context conditions (such as weather, agenda, health conditions, food intake) in order to enhance a healthier lifestyle.

The integration with IBM Watson’s cognitive computing and IoT technologies will enrich TECHNOGYM’s MyWellness platform – the cloud based ecosystem providing fitness users with a fully personalized program and gathering fitness data accessible from both fitness equipment and mobile –with further capabilities of interacting with the user, managing data and evaluating results thanks to a cognitive coach that will guide users while working out.

Wellness and fitness industry operators and personal trainers will also benefit from the new cognitive coaching platform, allowing them to ensure continued assistance through the virtual coach for their clients when they are travelling or training outside the facility.

The collaboration further enhances TECHNOGYM’s unique digital offerings within the fitness and wellness field, confirming the company’s focus on continuous innovation and technological research. In 1996 TECHNOGYM launched the first software system to manage training at the gym, followed by the introduction of the first TV screen integrated in a piece of fitness equipment in 2003. In 2007 TECHNOGYM introduced online fitness equipment and in 2012 they were the first brand to introduce cloud technology in the fitness arena, connecting people, equipment and fitness facilities and thereby reinventing the way people access to wellness and health.

“Our goal has always been to offer our users a personalized training experience via connected equipment, services and content capable of interacting with them, understanding their deep motivation and needs, and delivering results,” said Nerio Alessandri, Founder and CEO of TECHNOGYM. “Our collaboration with IBM represents a further step towards the creation of increasingly customized and engaging training for our clients”.

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Technogym Announces Strategic Partnership with NSCA

The leading producer of design and technology-driven wellness and fitness equipment and solutions, today announced a new strategic partnership with the National Strength and Conditioning Association (NSCA), the worldwide authority on strength and conditioning research and education.

This partnership marks an industry first with the two leaders joining forces to create educational content for the fitness industry. The collaboration between Technogym and NSCA will result in a series of valuable health and wellness resources that will be distributed through the Technogym platform beginning in June 2016. This educational content will be available to Technogym customers and master trainers, as well as to the industry overall, and will incorporate the NSCA’s peer-reviewed scientific research and principles. 

“Technogym is proud to partner with the NSCA making an impact on strength and conditioning as a practice and a profession,” said Nerio Alessandri, President and Founder of Technogym. “Our goal is to support our customers and drive the industry through invaluable education, content and solutions. Core to this is enabling the Personal Trainer network that is on the frontlines training end-users on equipment. It is crucial trainers are educated and certified to provide professional and optimal training experiences”

The content produced by this partnership will further enrich the NSCA’s collection of strength and conditioning resources.  These will be utilized within its efforts to support members with high-level continuing education options, career support services and diverse certifications for personal trainers, fitness specialists and strength coaches.

”We are extremely pleased to announce this innovative partnership with Technogym” said NSCA Executive Director Michael Massik. “Technogym’s endorsement of NSCA certifications underscores their mission to create the industry’s most educated network of professional trainers. In addition, NSCA members and certificants will greatly benefit from this partnership and we look forward to a bright future of collaboration.”

For more information, visit www.Technogym.com


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