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Entries in Carlson Group (1)

Monday
Nov282016

Carlson-Rezidor and SportsArt Partnership in EMEA

We are excited to announce that SportsArt is now a preferred partner of the Carlson Rezidor Hotel Group. Carlson Rezidor is one of the most dynamic hotel companies worldwide. Its core brands include Radisson Blu, Park Inn by Radisson, PrizeOtel, as well as the Quorvus Collection and Radisson RED. It features an industry-leading Responsible Business program that strongly promotes corporate social responsibility and is based on the principles Think Planet, Think People, and Think Together.

Steps towards this partnership began earlier this year when SportsArt delivered several of their ECO-POWR products to the brand new Radisson RED hotel in Brussels, Belgium. ECO-POWR cardio equipment allows users to generate and return utility-grade electricity to their facility’s power grid with every workout, which cuts costs for gyms and empowers users with the knowledge that they are helping the environment. This concept aligned with Raddison RED’s own eco-friendly initiatives.

“We’re excited to offer Carlson Rezidor’s hotel guests the ability to contribute to the world’s sustainability by working out on our ECO-POWR equipment, says Giorgio Gervasoni, SportsArt’s EMEA Managing Director.

The Rezidor Hotel Group chose SportsArt for its commitment to sustainable solutions that will contribute to its Responsible Business practices. We at SportsArt are proud to grant others with the ability to transform their workout into an environmentally-friendly solution that can impact the Earth.

“SportsArt ECO-POWR and RED are a perfect match,” comments Inge Huijbrechts, Vice President of the Responsible Business program at Carlson Rezidor. “Guests of RED have state-of-the art fitness equipment at their disposal and do their part for the environment at the same time, by producing electricity as they work out. The connection to technology is seamless and the energy is used to charge phones, mobile devices or goes directly back to the grid. This is our way of connecting Responsible Business with the guest experience and delivering Sustainable Brands to our guests.”

Moving forward, SportsArt equipment – specifically its ECO-POWR cardio equipment – will be available for all Hotel Brands like Quorvus Collection, Radisson BLU, Radisson RED, Park Inn by Radisson and PrizeOtel.

“Creating a better world requires teamwork, passion and partnership,” says Giovanni Berselli, EMEA Sales Director of the Hotel Channel at SportsArt. “I truly believe there isn’t a more ethical company than Carlson Rezidor Hotel Group. Together, we will enhance guests’ experience by combining our eco-friendly fitness solutions and Carlson Rezidor’s Responsible business values. It’s time to give back to the world.”

The above partnership currently applies only to EMEA countries. For inquiries regarding ECO-POWR, contact Giovanni Berselli at g.berselli@gosportsart.ch (International inquiries) or  Ivo Grossi at igrossi@gosportsart.com (United States).

About SportsArt Fitness

Since 1977 SportsArt Fitness has been an industry innovator in the design and manufacture of high quality cardiovascular and strength equipment for commercial, medical and residential use. They retain control over every aspect of the design and manufacturing process to ensure proper integration, maximum performance and longer product life. SportsArt maintains TÜV certifications for ISO 9001 quality management ISO 14001 environmental management, demonstrating their strong commitment to sustainable manufacturing practices. With hundreds of patents worldwide for innovative fitness technologies, SportsArt Fitness is the leading green fitness partner, developing equipment that is instrumental in rebuilding and sustaining lives. For more information, visit http://us.gosportsart.com.