IHRSA Newsroom

Get the latest news about the health and fitness industry, consumer research and trend information, IHRSA advocacy, and the role that it plays in providing a solution to the crisis of physical inactivity.

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TRUE Fitness Partners with ECOFIT to Provide Asset Management to Gym Owners

St. Louis, MO (September 11, 2017) – TRUE Fitness Technology announces they will be a certified partner and distributor of ECOFIT, a wireless technology designed to help gym owners run a more profitable business by tracking commercial fitness equipment usage. Specific models of TRUE commercial treadmills, bikes, and ellipticals are now ECOFIT compatible to provide asset management to gym owners.

“Asset management is an integral part of running a successful gym in today’s marketplace. Not only do you have to offer your customers the latest technology, you have to take advantage of it yourself,” states Matt Hacker, Vice President and Chief Sales Officer for True. “With ECOFIT, the gym owner will have important information at their fingertips that will allow them to make daily decisions to help increase profitability and continue to keep their customer’s happy.”

ECOFIT provides numerous advantages to the gym owner. The longevity of their TRUE fitness equipment can be maximized by telling gym owners when equipment needs to be rotated. This is based on the usage data collected by ECOFIT software directly installed in the console of the cardio equipment. Gym owners can use this real and accurate data to manage the location of their equipment and maximize the profit of their floor space.

ECOFIT recently advanced their technology to provide even more information on the performance of the machines. This information, along with the other data collected, is delivered to the club’s ECOFIT portal for the gym owner to access and make decisions for appropriate actions.

"Delivering real time critical level data is a big step forward for both gym operators and manufacturers," states Dave Johnson, VP of Business Development at ECOFIT. "It enables them to be much more responsive. ECOFIT and TRUE are also partnering to develop future plans to provide current amp draw information to help clients save thousands of wasted energy dollars."

Other features include equipment compatibility on cross-brand (third-party) and legacy equipment; a proprietary wireless network that is not dependent on Wi-Fi; and mobile notifications and reporting tools provided to the gym owner.

“This is the first step TRUE is making towards a larger Asset Management program. We know that Asset Management is not a one-size fits all program and we intend to provide several options to gym owners”, says Hacker.

ECOFIT is available to TRUE customers on commercial cardio product with the Transcend16, Escalate9, and Emerge consoles. For more details on specific product availability or to place an order for ECOFIT-compatible product please contact TRUE Fitness.

About True Fitness:

TRUE Fitness is a leading manufacturer of premium fitness products, including full lines of cardio and strength. Dedicated to outstanding quality and superior design, the company and its fitness equipment are consistently ranked among the top in the industry. TRUE Fitness is based in St. Louis, Missouri and has a network of dealers throughout the country and around the globe. Additional information about the company’s products and services can be found at truefitness.com.

Michelle Gonzalez, Account Executive at Iron Grip, Named to the SFIA Future Industry Leaders Scholarship Program for 2017

ORANGE COUNTY, Calif. – August 29, 2017 – Iron Grip Barbell Company, the industry-leading manufacturer of innovative and durable American-made free weight equipment, is pleased to congratulate Account Executive Michelle Gonzalez on her nomination to the Sports & Fitness Industry Association’s Future Industry Leaders Scholarship Program Class of 2017.

Ms. Gonzalez is one of just five young professionals in the sports and fitness industry that the SFIA has selected to be recognized at the fifth annual SFIA Industry Leaders Summit this September 13-14 in Chicago. The SFIA chose the five finalists for “exemplifying professionalism, creativity, and knowledge” of the industry, through essay applications that outlined their visions for the future of the sports and fitness industry and the ways in which they intend to contribute to that vision.

Ms. Gonzalez joined Iron Grip in early 2015, with a strong background in project management, sales and marketing, and health and fitness. She holds a degree in Kinesiology from Washington State University, where she also participated in several athletic training and sports medicine internship programs. Prior to joining Iron Grip she served as Business Development Representative for a leading pharmaceutical-grade nutrition company.  She is enthusiastic about sports and fitness, plays organized team sports regularly, and is an avid runner and weight lifter. 

The Sports & Fitness Industry Association (SFIA) is the leading global trade association of manufacturers, retailers, and marketers in the sports products and fitness industry, and is the number one source for sport and fitness research. SFIA seeks to promote sports and fitness participation as well as industry vitality through research, thought leadership, public affairs, industry affairs, and member services.

About Iron Grip

Iron Grip Barbell Company, based in Santa Ana, Calif., is the largest provider of commercial free weight equipment worldwide and the only manufacturer with a complete line of exclusively American-made free weight equipment. Iron Grip equipment can be found in premier fitness facilities in over 95 countries, including major health club chains, independent gyms, YMCAs, professional and university strength-training facilities, corporate wellness centers, hospital and physical therapy facilities, and police, firefighter and military fitness facilities worldwide. For more information, contact the company at 800-664-4766 or visit www.IronGrip.com.


Multiple Sclerosis Foundation Announces Partnership with Medical Fitness Network to Provide New Fitness and Allied Healthcare Provider Resource

(Fort Lauderdale, FL) – (August 30, 2017)The Multiple Sclerosis Foundation, known in the MS community as MS Focus, has announced its partnership with the Medical Fitness Network (MFN), an online health and fitness referral network.

MSFocus and MFN share a mutual goal of educating people about healthier living and complementary healthcare management. The partnership helps connect consumers to qualified fitness and healthcare providers who are interested in working with those with multiple sclerosis through MFN’s online network. This network also supports caregivers.

MFN President and Founder, Lisa Dougherty, said of the partnership, “The Medical Fitness Network is excited to have both our fitness and healthcare professional members and consumer visitors learn more about the education and wellness programs provided by MS Focus, and how they can help those battling MS.”

MSFocus Director of Communications Kasey Minnis said, “MFN’s free national service of referral to fitness and wellness professionals with expertise in multiple sclerosis is of great value to the MS community. We’re pleased to work together with MFN to make this available to those we serve.”

About the Multiple Sclerosis Foundation (MS Focus)

The Multiple Sclerosis Foundation is a nonprofitorganization focused on providing free services that address the critical needs of people with MS and their families, helping them maintain the best quality of life. Learn more at www.msfocus.org.

About the Medical Fitness Network (MFN)

The Medical Fitness Network (MFN) is a free online resource directory for consumers to locate fitness & allied healthcare professionals with a background in prevention, treatment, and rehabilitation in working with those with chronic disease/medical conditions, including but not limited to: Alzheimer’s, Arthritis, Cancer, Diabetes, Fibromyalgia, Heart Disease, Mental Disorders, Multiple Sclerosis, Parkinson’s, Pre & Postnatal Care, Respiratory Disease and Stroke. The MFN donates its services as a national database management company to medical, health organizations that do not offer resources for locating fitness & allied healthcare professional. http://www.medicalfitnessnetwork.org


TRUE Fitness Technology Releases Refreshed Residential Cardio Products

New Aesthetics and Welcoming Design for Fall 2017 Retail Season 

St. Louis, MO (August 21, 2017) – TRUE Fitness Technology, a leading home and commercial fitness equipment manufacturer, introduced a refreshed design on their most popular treadmills, bikes and ellipticals for consumers. These high-performance cardio machines combine health club-level technology, quality, and design to help home exercisers reach their fitness goals.

“Our redesigned Excel 900 treadmill and refreshed Performance Series and ES Series consoles incorporate the same advanced technology and design features TRUE is known for with an updated look for the upcoming retail season,” said Matt Hacker, Vice President of Sales and CSO of True Fitness. “As much as technology and features are important, we also know that aesthetics and a welcoming design play an important role in the consumer’s buying decision.”

The new Excel 900 treadmill, Performance Series treadmills, and ES bikes and ellipticals are all designed to deliver a high- quality home workout experience, whether an exerciser is just starting out or training for their next race. Each model comes with advanced design features and optional technology features.

Excel 900: The Excel 900 Treadmill, previously known as the ES900, features commercial-grade components and technology for a premium at-home workout experience. The re-designed base features a sleek and welcoming get-on- and-go look that will encourage any fitness routine. Exercisers can maximize workouts on this award-winning treadmill with TRUE’s patented HRC Heart Rate Control®. In addition, the patented low-impact Soft System® running surface featuring Soft Select® controls the level of softness or firmness of the Excel 900’s deck. The low-maintenance design backed by a lifetime warranty on the motor and frame means that exercisers can focus on reaching their fitness goals instead of equipment upkeep. Multiple console options provide customizable technology and features to meet every family’s fitness needs.

Performance Series Treadmills: The Performance 800 features a Transcend9 Touchscreen Console. The reinvigorated console features a sleek black design with blue accents will bring a modern look to any home gym. Featuring connectivity via Bluetooth to your mobile device for audio, heart rate monitoring, and app communication, the Transcend9 is also compatible with Wahoo Fitness to trace and track workouts on your favorite fitness tracker.

The Performance 100 and 300 feature a refreshed 7” LCD Console in a smooth black design with modern accents, offering a variety of challenging pre-programmed workouts to keep fitness routines fresh and provide variability for other users in the home. The console also features connectivity for Wahoo Fitness to track and store workout information.

ES Series Bikes and Elliptical: The ES Bikes and Elliptical incorporate patented TRUE technologies to provide home exercisers a comfortable fitness experience and feature touchscreen technology with the optional Transcend9 Console. This premium console has been refreshed with the same look as the re-designed console of the Performance 800 treadmill. With intuitive navigation, advanced Bluetooth connectivity, and all-encompassing entertainment, the Transcend9 is one of the most premium consoles TRUE offers to home exercisers.

Availability of specific models featuring these updates is expected Fall 2017. Specific models with this update will ship when previous model inventory is depleted and new models become available. For more information, contact TRUE Fitness at www.truefitness.com.

About True Fitness:

TRUE Fitness is a leading manufacturer of premium fitness products, including full lines of cardio and strength. Dedicated to outstanding quality and superior design, the company and its fitness equipment are consistently ranked among the top in the industry. TRUE Fitness is based in St. Louis, Missouri and has a network of dealers throughout the country and around the globe. Additional information about the company’s products and services can be found at truefitness.com 


MYZONE Announces New Global Director of Marketing

MYZONE, a wearable training partner that rewards effort, is pleased to announce the addition of Gemma Bonnett to the companies marketing team as the Global Director of Marketing.

Bonnett will be responsible for developing and implementing innovative marketing strategies and tactics to further drive growth for the company. In addition, she will also further develop brand development and messaging in the marketplace.

"MYZONE prides itself with the caliber of its team and having known Gemma for a decade I have seen first-hand how she represents the companies that she's worked for with the utmost professionalism and integrity,” said Dave Wright, Creator and CEO of MYZONE. “With over 4,500 facilities in 30+ countries, Gemma’s marketing experience and skill set will allow us to continue to innovate and grow within the fitness industry.”

Bonnett previously served as Director of Strategic Marketing for Johnson Health Tech. Co., Ltd. and having been in the industry for over 15 years, is a recognised Chartered Marketer. She also serves as a member of the professional standards committee EREPS for EuropeActive.

“This is a very exciting opportunity,” said Gemma. “The wearable tech industry continues to grow at a rapid pace and I look forward to further strengthening the MYZONE brand within that space.”


MYZONE is a wearable fitness technology company that develops accurate wearable technology, to provide engaging and motivational experiences to support behavior change that make exercise habits stick. MYZONE’s primary markets are premium gyms and health clubs, corporate wellness sites and educational establishments. MYZONE is already represented in over 4,000 facilities in 35 countries. For more information, visit http://www.myzone.org/