Thursday
Dec152016

IHRSA Publishes Mexican Health & Fitness Industry Report

To provide much needed research and industry data on the Mexican health club market, IHRSA, the International Health, Racquet & Sportsclub Association, has released the IHRSA State of the Mexican Health and Fitness Industry Report.

According to the report, which was sponsored by Movement, and compiled in collaboration with Club Intel with support from Mercado Fitness, 12,376 Mexican fitness facilities generate an estimated U.S. $1.8 billion in revenue from 4.1 million members.

Jay Ablondi, IHRSA’s executive vice president of global products, previewed the report’s findings during the 3rd annual IHRSA Mercado Fitness Mexico City Conference & Trade Show, which took place in Mexico City on October 26 & 27, 2016. Over 5,600 people attended the 2-day event—the largest fitness industry event in Mexico.

The report, based on a survey of 239 club operators representing 1,434 facility locations, indicates that more than four million Mexicans are members of health clubs, with a market penetration rate in Mexico of 3.2%.

“To put that into perspective, the penetration rate is 18.5% in the United States for health club membership and more than 20% for health club utilization—so there is tremendous growth potential for the industry in Mexico,” stated Ablondi. 

Health indicators also point to opportunities for growth in Mexico. According to the World Health Organization (WHO), 38% of Mexicans are inactive. Additionally, a study by the Mexican government found that the number of Mexicans considered inactive had increased from 2006-2012. Health clubs are uniquely positioned to meet the physical activity needs and well-being goals of the Mexican population.

The IHRSA State of the Mexican Health and Fitness Industry Report provides a comprehensive overview and analysis of the health club industry in Mexico. Topline statistics on number of clubs, members, and market size are included along with a macroeconomic snapshot and in-depth analysis of club benchmarks and services. The report analyzes topics such as membership levels and fees, revenue results and growth, and programming trends.

The report identified eleven health and fitness businesses in Mexico, five of them founded in Mexico, that operate nine or more locations throughout the country. Furthermore, among these eleven leading health and fitness operators, six are internationally-based franchises.

While the largest of these health and fitness organizations by revenues are Mexican-based firms Sport City and Sports World, a considerable portion of the industry’s recent growth is fueled by local entrepreneurs with regional rights to key international franchises, as exhibited by the significant presence of Anytime Fitness, Smart Fitness, and Snap Fitness, along with the recent emergence of firms such as Orangetheory Fitness.

The IHRSA State of the Mexican Health and Fitness Industry Report is available at ihrsa.org/mexican-industry-report in both English and Spanish. The cost is $69.95 for IHRSA members; $139.95 for non-members.

 

About IHRSA

The International Health, Racquet & Sportsclub Association (IHRSA) is a not-for-profit trade association representing health and fitness facilities, gyms, spas, sports clubs and suppliers worldwide. Its mission is to grow, promote, and protect the health and fitness industry and provide its members with benefits to help them be more profitable. As one of the world's leading authorities on the commercial health club industry, IHRSA regularly conducts industry and consumer research, much of it included in IHRSA Membership. For more information visit ihrsa.org/research and ihrsa.org/membership. The 4th annual IHRSA Mercado Fitness Mexico City Conference & Trade Show will be held October 25-26, 2017 at the World Trade Center in Mexico City.