IHRSA & Mercado Fitness Release Spanish Language Resources

IHRSA & Mercado Fitness Release Spanish Language Infopacks on Management, Retention, Sales & Marketing

IHRSA, the International Health, Racquet & Sportsclub Association (IHRSA) and Mercado Fitness released three Spanish language Infopacks for health club operators on Sales and Marketing, Management, and Retention.

 “One of the goals of IHRSA and Mercado Fitness is to provide best-practices and expertise on the essential topics that club operators need to master in order to maximize their business’ potential,” said Jay Ablondi, IHRSA’s executive vice president of global products.

Guillermo Vélez, editor of Mercado Fitness magazine and Jacqueline Antunes, IHRSA senior manager Latin America compiled the Infopacks drawing on the wealth of articles and research published by Mercado Fitness and IHRSA. IHRSA and Mercado Fitness then choose the content most pertinent the current business environment.

“Our goal was to make the Infopacks relevant to the many challenges facing club operators today, “ said Vélez.

“The timing of the publication of these important Infopacks couldn’t be better, said Antunes.

As an added value to the attendees of the 2nd Annual IHRSA/Mercado Fitness Mexico City Conference & Trade Show, which begins today, IHRSA and Mercado Fitness will provide a free copy of each Infopack to conference participants.

The Infopacks may be purchased at $15 each or set of 3 for $40. Complementary copies are available to the media and IHRSA Members.


IHRSA, The International Health, Racquet & Sportsclub Association is the not-for-profit Association for Health Clubs. IHRSA’s worldwide membership represents over 10,000 health, fitness and sports facilities as well as industry suppliers. IHRSA's mission is to grow, protect and promote the health and fitness industry, and to provide its members with benefits that will help them be more successful. IHRSA and its members are dedicated to making the world healthier through regular exercise and activity promotion. To find an IHRSA club, please visit

About Mercado Fitness

Mercado Fitness is a Spanish-speaking business and training community for sports club and gym business professionals. Its management and marketing magazine has been published bimonthly since 2003 and is distributed throughout several countries in South America in which seminars, conferences and rallies are organized and held. In addition, it is a strategic ally of IHRSA in Latin America.