Nearly 3000 Attendees Gather at IHRSA Mercado Fitness in Mexico 

The first edition of IHRSA Mercado Fitness Conference and Trade Show was held from October 21st to 23rd  in Expo Bancomer Santa Fe, Mexico City. The event brought together nearly 3,000 entrepreneurs and fitness professional from clubs all over Mexico, the Caribbean and Central America.

In its 34,400 sq.ft. exhibition floor, over 50 domestic suppliers and also international brands presented their latest innovations in products and services for the sector. Moreover, in parallel, 6 seminars and more than a dozen conferences with renowned experts from the United States, Brazil, Mexico and Argentina were presented.

Sir Richard Branson and Manel Estiarte, Pep Guardiola´s ‘right hand’ were both main features of the event. Furthermore, the event served as a launching pad for the Mexican Association of Sports & Fitness Clubs, which will formally start operations in the first quarter of 2015.

"The event was a success. We received very positive feedback from both exhibitors and visitors, which demonstrates that we are on the right track. Mercado Fitness has a strong alliance with IHRSA and both brands are well respected by the industry", said José Mársico, CEO of Mercado Fitness in Mexico.

Meanwhile, Guillermo Velez, founder of Mercado Fitness, said, "The Mexican market responded even better than we expected. The quantity and quality of participants were excellent for a first time event. We made it possible for Mexico to have, after several years, a celebration that involved most major players in the industry."

To this respect, Jay Ablondi, executive vice president of global products for IHRSA, added, "With its positive response to this event, the Mexican market has spoken and its message is clear. Mexico has embraced world-class education and networking. IHRSA and Mercado Fitness are committed to organizing an even better event for 2015".

Photos of the event are available here.

And a recap video is available here.


IHRSA, The International Health, Racquet & Sportsclub Association is the not-for-profit Association for Health Clubs. IHRSA’s worldwide membership represents over 10,000 health, fitness and sports facilities as well as industry suppliers. IHRSA's mission is to grow, protect and promote the health and fitness industry, and to provide its members with benefits that will help them be more successful. IHRSA and its members are dedicated to making the world healthier through regular exercise and activity promotion. To find an IHRSA club, please visit

About Mercado Fitness

Mercado Fitness is a Spanish-speaking business and training community for sports club and gym business professionals. Its management and marketing magazine has been published bimonthly since 2003 and is distributed throughout several countries in South America in which seminars, conferences and rallies are organized and held. In addition, it is a strategic ally of IHRSA in Latin America.