Monday
Dec092013

IHRSA releases first-ever Canadian Health Club Report 

Report provides insights into the Canadian fitness industry as well as club operations analyses from club operations study

BOSTON, MA -- December 11, 2013 – Today, the International Health, Racquet & Sportsclub Association (IHRSA) announced the release of The IHRSA Canadian Health Club Report, sponsored by Orangetheory® Fitness. This research publication, produced in cooperation with Fitness Business Canada, canfitpro, and the Fitness Industry Council of Canada (FIC), analyzes the state of the health club industry in Canada and contains insights from club operators, investors, experts, and other key stakeholders.

“IHRSA is pleased to have partnered with Fitness Business Canada, canfitpro, and FIC in producing the first IHRSA Canadian Health Club Report,” said Joe Moore, IHRSA’s president and CEO. “This publication is a must-have reference for anyone interested in better understanding the size and scope of the Canadian fitness industry.”

“Thanks to survey participation from more than 50 club companies as well as expert analyses from key industry leaders, this report is the most comprehensive examination of the Canadian health club industry available anywhere.” added Jay Ablondi, IHRSA’s executive vice president of global products.

"Fitness Business Canada has long advocated for a comprehensive survey of Canadian clubs," said Graham Longwell, editor of Fitness Business Canada. "With the release of this report, we hope that club operators will see how sharing their information can help improve their bottom line and also better our industry as a whole."

Based on responses from 57 club companies, representing more than 170 facilities in Canada, IHRSA’s Canadian health club operator survey results show that sample clubs derive nearly one out of three revenue dollars from non-dues sources. Select club performance results are comparable to benchmarks reported in IHRSA’s longstanding Profiles of Success, results of which are based on IHRSA’s annual Industry Data Survey of leading club companies. Nonetheless, opportunities for growth exist for club operators and developers in Canada.

“Canadians continue to be interested in improving their health and fitness,” said Clive Caldwell, President and CEO of Cambridge Group of Clubs, and one of the several leading club operators interviewed in the report. “Although there are many options besides joining a fitness club, it remains the one place where you can meet with others who share your passion for health and fitness and where social opportunities become available.”

“Based on results from IHRSA’s Canadian health club survey, club companies can consider ways to continue to grow,” added Melissa Rodriguez, IHRSA senior research manager. “Multipurpose clubs indicated offering a wide range of non-dues services beyond personal training, the primary source of non-dues revenue at fitness-only clubs. Club operators across club segments can increase their bottom line by expanding non-dues offerings beyond personal training to include youth fitness programs, nutrition consultations, pro-shop, and other profit centers.”

Although fitness-only clubs outperformed multipurpose facilities in operating profit and expense management, multipurpose clubs generated nearly 40% of total revenue from non-dues sources, in comparison with 22% from fitness-only centers. Studios indicated that 25% of total revenues were derived from non-dues sources.

The IHRSA Canadian Health Club Report is divided into the following sections:                       

●      Fitness Industry Outlook: this section discusses Canada in the global community, the health and activity levels of Canadians, and a legislative review of public policy concerns surrounding the industry;     

●      Club Operator Insights: interviews from industry leaders and experts regarding the outlook of the Canadian health club market;                                               

●      Canadian Health Club Survey: results and analysis of the first ever Canadian health club business survey, which gathered financial and operational benchmarks along with compensation practices for common industry job titles;

●      Snapshot: Canadian Fitness Professional Survey Results: an excerpt of results of a fitness professional survey conducted by canfitpro;      

●      Canadian Club Operator Profiles: this section provides a snapshot of more than 20 club companies in Canada.            

The IHRSA Canadian Health Club Report (48 pages) is available ihrsa.org/research-reports in PDF format for IHRSA members ($69.95) and non-members ($129.95).

About IHRSA
The International Health, Racquet & Sportsclub Association (IHRSA) is the trade association representing health and fitness facilities, gyms, spas, racquet and sports clubs, and suppliers worldwide. IHRSA and its members are dedicated to making the world healthier through regular exercise and fitness promotion. Find an IHRSA club at healthclubs.com. More than 80 countries will be represented as the global health club industry gathers in San Diego, CA (12-15 March) to celebrate IHRSA 2014, the 33rd Annual International Convention & Trade Show. For information, visit ihrsa.org/convention.

About Fitness Business Canada
Fitness Business Canada magazine provides industry knowledge, management expertise, marketing and sales advice, program design, product news, idea sharing and interaction between fitness providers who have common problems and opportunities. FBC provides supplier profiles, maintenance tips, retention and promotion ideas, developments in the Canadian health and fitness industry, and commentary and analysis that is professionally interesting and valuable to facility operators.

About canfitpro
canfitpro is the largest provider of education in the Canadian fitness industry. Founded in 1993, canfitpro delivers accessible and quality education, certifications, conferences, trade shows, and membership services. canfitpro’s over 100,000 members include some of the world’s finest fitness professionals, health club operators, industry suppliers, and fitness consumers.

About Fitness Industry Council of Canada

Fitness Industry Council of Canada (FIC) represents the voice of fitness facility operators across Canada. Representing over 5,000 facilities with over 4 million members nationwide, FIC pursues a legislative agenda in the hope of bettering the fitness industry for both consumers and operators.

About Orangetheory Fitness
Orangetheory® Fitness is a one-of-a-kind, group personal training workout broken into intervals of cardiovascular and strength training. Backed by the science of excess post-exercise oxygen consumption (EPOC), Orangetheory’s heart-rate-monitored training is designed to maintain a target zone that stimulates metabolism and increases energy. Led by skilled personal trainers, participants use a variety of equipment including treadmills, rowing machines, SBT Suspension Training and free weights, burning up to 900 calories per session. The result is the Orange Effect – more energy, visible toning and extra calorie burn for up to 36 hours post-workout.