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3rd Annual IHRSA / Mercado Fitness
Mexico City Conference & Trade Show

October 26-27, 2016  |  Mexico City, Mexico  |  World Trade Center

SCHEDULE


WEDNESDAY, OCTOBER 26

9:00 a.m. – 9:45 a.m. 

Retention Fundamentals
Paul Bedford, PhD, Research Director of Retention Guru

11:00 a.m. – 11:45 a.m. 

To Be, To Do and To Have Three Dimensions that Made the Magic of the Club C + Project Possible
Carmen Gómez, Co-Founder and General Director of Club C+

11:45 a.m. – 12:30 p.m. 

Expectations and Realities in The Purchase and Sale Gyms. How to Add Value to Your Business?
Luis Amoroso, architect and business professional with 35 years of experience in the fitness industry

1:30 p.m. – 2:15 p.m.

Experience The Service by Being Close to The Customer and Operations Management
Fabián Bifaretti, General Director of Sports World Group

2:15 p.m. – 3:00 p.m. 

The Gym of the Future
Guillermo Velez, Co-Founder and Editor-In-Chief of Mercado Fitness Magazine

3:00 p.m. – 3:45 p.m. 

Low Cost Concept Development
Silvio Prisz, fitness projects expert for the "Fitness Architecture” group, and member of Kabbani Architecture and Engineering in São Paulo, Brazil

4:00 p.m. – 6:30 p.m. | Feature Presentations

Conversational Behavior Change (PT’s)
Paul Bedford, PhD, Research Director of Retention Guru

From Low Cost to Boutique
Luis Amoroso, Architect and business professional with 35 years of experience in the fitness industry

6:45 p.m. – 7:45 p.m. 

Live Well, Live Happy
Tomas Weimar, Director of Mundo Fitness Mexico

 

THURSDAY, OCTOBER 27

9:00 a.m. – 9:45 a.m. 

The Art of Selling Fitness
Alan Leach, Regional Manager of West Wood Clubs

11:00 a.m. – 11:45 p.m. 

We Have to Exercise...
Manuel Zapata, General Director of Sport City Group

11:45 a.m. – 12:30 p.m. 

The Pillars of Effective Management
Fabio Saba, physical education teacher, consultant, and author of 9 books and videos

1:30 p.m. – 2:15 p.m.

Creating Transformative Teams
Julian Rud, Psychology consultant, Creative Director of FITCODE, Co-Founder of ACTIVE Functional Training and Functional Club, and TEDx Speaker

2:15 p.m. – 3:00 p.m. 

Challenges and Pains on the Fitness Industry
Agustín Mier y Terán, Co-founder of La Mitica Capital - an investment fund company. Co-founder of CEO Braintrust

3:00 p.m. – 3:45 p.m.

Creators of Fitness Experiences
Laura Santin, Technical Director of Académica/Body Systems Group

4:00 p.m. – 6:30 p.m. | Feature Presentations

The Art of Fitness Marketing
Alan Leach, Regional Manager of West Wood Clubs

The Pillars of Effective Management
Fabio Saba, physical education teacher, consultant, and author of 9 books and videos