31st Annual International Convention
& Trade Show
March 14-17, 2012 | Los Angeles | L.A. Convention Center | Register
MEMBERSHIP SALES
Schedule-at-a-Glance
WEDNESDAY, MARCH 14
9:00am-10:30am
-
Pricing Your Membership & Services for Success
Bonnie Patrick Mattalian, Vice President, MediFit
11:00am-12:00pm
-
Relationships, Results, Retention & Referrals
Michael McDonald, Provincial Director of Fitness Services & Member Experience, World Health / International Fitness Holdings Inc., CANADA
Strengthen Your Sales Team with Value-Based Selling Techniques
Thomas Kulp, CEO, Universal Athletic Club
4:00pm-5:00pm
-
Ask the Industry Leader: The Art of Selling Fitness to Increase Membership Sales
Panel Discussion Moderated by Alex McMillan, CEO, Fitness Profit Solutions, ALX Fitness
THURSDAY, MARCH 15
7:00am-8:00am
-
Membership Sales Networking Roundtable
Moderated by Mark Miller, Vice President, Merritt Athletic Clubs
(Pre-Registration Required; Limited Seating)
10:00am-11:00am
-
Generating Membership Leads on a Budget
Amanda Bracks, Business Director, Bracks Consulting, AUSTRALIA
2:00pm-3:30pm
-
Referral Mania!
Casey Conrad, President, Communication Consultants WBS, Inc.
Establishing a Solid Foundation to Closing: Secrets to Increasing Your Sales
Steve Jensen, CEO, Impact Training Corporation & National Sales Academy, AUSTRALIA
FRIDAY, MARCH 16
10:00am-11:00am
-
Increasing Productivity & Sales with "Club Cloud" Computing Technology
Skye Kaiss, CEO, Gold’s Gyms of Regina, CANADA
Drew Chesler, CEO, South Beach Active
Sponsored by Intel Corporation
Sales Excellence: Training that Produces Results
Jason Reinhardt, Vice President of Sales, Sport & Health
2:00pm-3:30pm
-
Building a Simple & Effective Fitness Business Plan for Sales Success
Tim Keightley, Vice President of Fitness & Personal Training, Gold’s Gym International, LLC ,
Membership Sales Management: Selling With Purpose
Mark Miller, Vice President, Merritt Athletic Clubs
Optimizing Sales Performance: Managing for Results
Casey Conrad, President, Communication Consultants WBS, Inc.
(Pre-Registration Required in January; Limited Seating)
SATURDAY, MARCH 17
8:30am-9:30am
-
Motivation Tools that Work to Incentivize Your Sales Team
Leila Timergaleeva, Vice President of Operations, Complete Body Development, IHRSA Ambassador to Russia, RUSSIA
10:00am-11:00am
-
Serve, Retain & Profit with Secondary Sales
Paul Brown, President, Face2Face Retention Systems, AUSTRALIA
Muscle Up Your Personal Training Sales & Marketing with 10 Innovative 'Exercises'
Tara Sampson, Personal Training Sales, Gainesville Health & Fitness Center
John Carmean, Personal Training Marketing, Gainesville Health & Fitness Center
Corporate Fitness: Winning Strategies that Work
Trina Gray, Owner, Bay Athletic Club
Innovative Social Marketing & New Media Opportunities
Bill McBride, President & Chief Operating Officer, Club One, Inc.
Sponsored by Intel Corporation
1:30pm-2:30pm
-
Selling is Not Selling Out
Mark Nutting, NSCA-CSCS, NSCA-CPT, ACSM-HFD, ACSM-HFS, Fitness Director, Saco Sport & Fitness






