31st Annual International Convention
& Trade Show

March 14-17, 2012 | Los Angeles | L.A. Convention Center | Register

MARKETING

Schedule-at-a-Glance

 


WEDNESDAY, MARCH 14

11:00am-12:00pm

    Relationships, Results, Retention & Referrals
    Michael McDonald, Provincial Director of Fitness Services & Member Experience, World Health / International Fitness Holdings Inc., CANADA

4:00pm-5:00pm

    Managing the Modern Day Marketing Plan on a Budget
    Clarisa Lindenmeyer, MBA, Director of Marketing & Sales, TELOS Fitness Center


THURSDAY, MARCH 15

7:00am-8:00am

    Social Media / E-Marketing Strategies
    Moderated by Karen Jashinsky, Founder & CEO, O2 MAX Fitness
    Sponsored by Intel Corporation

10:00am-11:00am

    Generating Membership Leads on a Budget
    Amanda Bracks, Business Director, Bracks Consulting, AUSTRALIA

    Ask the Industry Leader: Driving Traffic with Creative Marketing Strategies
    Panel Discussion Moderated by Lynne Brick, RN, President, Brick Bodies Fitness Services

2:00pm-3:30pm

    Referral Mania!
    Casey Conrad, President, Communication Consultants WBS, Inc.

    Social Media for Fitness Professionals: The Pros & Cons of Being Social
    Roundtable Discussion Facilitated by Steve Groves, Vice President, Technology, and CIO, GoodLife Fitness Clubs, CANADA
    Sponsored by Intel Corporation

    From Vision to Results: Marketing Initiatives that Produce Traffic
    Paul Brown, President, Face2Face Retention Systems, AUSTRALIA
    (Pre-Registration Required in January; Limited Seating)


Friday, March 18

7:00am-8:00am

    Marketing Strategies Networking Roundtable
    Moderated by Fausto Di Giulio, Marketing & Management Coordinator, Italian Fitness Federation, ITALY
    (Pre-Registration Required; Limited Seating)

2:00pm-3:30pm

    Viral Marketing – Managing the Spin
    Teresa Coffey-Gordon, Chief Marketing Officer, Millennium Partners Sports Club Management, LLC
    Sponsored by Intel Corporation

    Branding Magic: Marketing Campaigns that Drive Traffic
    Roundtable Discussion Facilitated by C. Victor Brick, M.Ed., CEO, Brick Bodies Fitness Services


SATURDAY, MARCH 17

10:00am-11:00am

    Serve, Retain & Profit with Secondary Sales
    Paul Brown, President, Face2Face Retention Systems, AUSTRALIA

    Muscle Up Your Personal Training Sales & Marketing with 10 Innovative 'Exercises'
    Tara Sampson, Personal Training Sales, Gainesville Health & Fitness Center
    John Carmean, Personal Training Marketing, Gainesville Health & Fitness Center

    Corporate Fitness: Winning Strategies that Work
    Trina Gray, Owner, Bay Athletic Club

    Innovative Social Marketing & New Media Opportunities
    Bill McBride, President & Chief Operating Officer, Club One, Inc.
    Sponsored by Intel Corporation

3:00pm-4:00pm

    Build Your Client Base with Search Engines and Social Sites
    Mike Bannan, Head of Development, IDEA Health & Fitness Association