31st Annual International Convention
& Trade Show
March 14-17, 2012 | Los Angeles | L.A. Convention Center | Register
MANAGEMENT & OPERATIONS
Schedule-at-a-Glance
WEDNESDAY, MARCH 14
9:00am-10:30am
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Create the Member Experience You WANT to Achieve the Financial Success You NEED
Travis Wood, Vice President of Operations, Sky Fitness & Wellbeing
Boost Revenue & Retention with Small Group Training Programs
Michele Melkerson-Granryd, M.Ed., ACE-CPT, General Manager, BodyBusiness Health Club & Spa, and Executive Director, Texas Health, Racquet & Sportsclub Association (THRSA)
Align the Culture of Your Organization to Drive Strategy
Simon Weatherill, Chief Executive Officer, State Sport Centres Trust, AUSTRALIA
9:00am-12:00pm | Half-Day Workshops
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The "Cultural Quotient + Physical Intelligence": Why it Matters to Your Success
David Patchell-Evans, Founder & CEO, GoodLife Fitness Clubs, CANADA
Principles to Survive & Thrive in Difficult Times
Gerry Faust, Ph.D., Ph.D., President, Faust Management Group
11:00am-12:00pm
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Tax-Exempt Competition Forum
Helen Durkin, J.D., Executive Vice President of Public Policy, IHRSA
Thomas Richards, J.D., Senior Public Policy Manager, IHRSA
Women in Fitness: Finding the Work / Life Balance
Nicki Anderson, NASM-CPT, President, Reality Fitness, Inc.
2:00pm-3:30pm
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Industry Experts Share Strategies for Increasing Revenue in 2012
Panel Discussion Moderated by Daron Allen, President / CEO, Visual Fitness Planner™
Sponsored by Visual Fitness Planner™
The 2012 Insurance Market Place for Health Clubs & How to Minimize Your Exposures
James Decker, MBA, CPCU, ARM, ASLI, AINS, AIM, Assistant Vice President of Health and Fitness and Amateur Sports, Philadelphia Insurance Companies
Sponsored by the Philadelphia Insurance Companies
2:00pm-5:00pm
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3rd Annual Women's Leadership Summit: Success Through Vision, Value & Verve!
Panel Discussion Moderated by Debra Siena, President, Proactive Partners, A Division of TCA Holdings, LLC
Janet Frenkel, Chief Operating Officer, American Council on Exercise (ACE)
Jill Stevens Kinney, Managing Director, Clubsource
Patricia Laus, Chief Executive Officer, The Atlantic Club, Inc.
4:00pm-5:00pm
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Creating & Implementing an Effective Sports & Recreation Risk Management Plan
Jeffery Long, Esq., Attorney, Prout – LeVangie, LLP
The Current State of Global Fitness Franchising
John Kersh, Vice President of International Development, Anytime Fitness LLC
Instructor Registration: Instructor Standards (Part I)
Richard Beddie, President, International Confederation of Registers for Exercise Professionals (ICREPs), NEW ZEALAND
Effectively Launch & Implement New Concepts & Programs at Your Club
Jennifer Wilson, Can Fit Pro PTS, and Director of Fitness, HealthCity, THE NETHERLANDS
5:30pm-6:30pm | General Session
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Practically Radical: Transforming Your Company & Challenging Yourself
William Taylor, Founding Editor, Fast Company, and Best-Selling Author
Sponsored by Matrix Fitness
THURSDAY, MARCH 15
8:00am-9:30am | General Session
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"State of the Industry" Report
Joe Moore, President & CEO, IHRSA
How Great Leaders Inspire Action
Simon Sinek, Founder, Simon Sinek Inc., and Author
Sponsored by Precor
10:00am-11:00am
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To Tweet or Not to Tweet – Managing Social Media Within Your Health Club
Garrett Felix, MS CISSP, Information Security Officer, MediFit
Sponsored by Intel Corporation
Emergency Response: Litigation, Avoidance & Defense
Brian Heermance, J.D., Attorney – Partner, Morrison Mahoney LLP
The Independent Club: How to Thrive in Today's Marketplace
Panel Discussion Moderated by Joe Cirulli, Owner, Gainesville Health & Fitness Center
Rachel Cosgrove, NSCA-CSCS, Owner, Results Fitness
Jasmin Kirstein, Owner & CEO, My Sportlady, GERMANY
Greg Lappin, Owner & General Manager, Rochester Athletic Club
Instructor Registration: Registration Systems (Part II)
Richard Beddie, President, International Confederation of Registers for Exercise Professionals (ICREPs), NEW ZEALAND
NOTE: This is a two-hour session.
2:00pm-3:30pm
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Excellence in Operating Quality, Profitable Clubs
Bill McBride, President & Chief Operating Officer, Club One, Inc.
Canadian Forum
David Hardy, President, Fitness Industry Council of Canada, CANADA
Latin American Forum
Roundtable Discussion Facilitated by Guillermo Velez, Editor/Director, Mercado Fitness, ARGENTINA
NOTE: This is a two-hour session and will be presented in Portuguese & Spanish.
FRIDAY, MARCH 16
7:00am-8:00am
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Personal Training Management Networking Roundtable
Moderated by Cecil Hightower, Director of Ortho Kinetic Training, TELOS Fitness Center
(Pre-Registration Required; Limited Seating
8:00am-9:30am | General Session
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IHRSA's Annual Meeting
Art Curtis, Ph.D., Mergers & Acquisitions and New Club Development, Millennium Partners, and Chairperson, IHRSA Board of Directors
The Art of Enchantment
Guy Kawasaki, Co-Founder, Alltop.com, Founding Partner, Garage Technology Ventures, and Former Chief Evangelist, Apple, Inc.
Sponsored by Technogym®
10:00am-11:00am
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Six Habits of Highly Effective Clubs
Chris Pacifico, Senior Partner, New Paradigm Partners
Maria Parrella-Turco, AFAA, Senior Partner, New Paradigm Partners
Strategies for Combating VAT
Helen Durkin, J.D., Executive Vice President of Public Policy, IHRSA
10:00am-11:30am
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16th Annual IHRSA Financial Panel: Insights Into the Financial Health of the Club Industry
Panel Discussion Moderated by Rick Caro, President, Management Vision, Inc.
2:00pm-3:30pm
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Building a Simple & Effective Fitness Business Plan for Sales Success
Tim Keightley, Vice President of Fitness & Personal Training, Gold’s Gym International, LLC
Voluntary Club Facility Certification Update
Moderated by Helen Durkin, J.D., Executive Vice President of Public Policy, IHRSA
Strengthening Your Club: Negotiating Financing, Loans & Equipment Leasing
Paul Bosley, Executive Vice President, First Financial Finance & Leasing Inc.
(Pre-Registration Required in January; Limited Seating)
SATURDAY, MARCH 17
8:30am-9:30am
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Getting 110% from Your Fitness Department
Adrienne McBride, MS, Corporate Program & Fitness Director, Club One, Inc.
Motivation Tools that Work to Incentivize Your Sales Team
Leila Timergaleeva, Vice President of Operations, Complete Body Development, IHRSA Ambassador to Russia, RUSSIA
Managing by Numbers: Key Performance Indicators for Successful Club Management
Justin Tamsett, Managing Director, Active Management, AUSTRALIA
10:00am-11:00am
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Leading by Intuition: Managing a Successful Club Operation by Following Your Instincts
Jasmin Kirstein, Owner & CEO, My Sportlady, GERMANY
1:30pm-2:30pm
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Transitioning From Personal Trainer to Successful Business Entrepreneur
Panel Discussion Moderated by Todd Durkin, MA, CSCS, NCTMB, Owner, Fitness Quest 10 & Todd Durkin Enterprises
Doug Balzarini, CSCS, ACE, Founder, DB Strength
Joshua Gould, ACSM-CPT, AFAA, Founder, Exercise Expertise, LLC
Isaiah Truyman, NSCA, NASM, Founder, EZIA Human Performance
Changing the Way Fitness is Done
Cameron Hedges, NSCA-CSCS, General Manager, Results Fitness
Building Your Personal Training Business
Jarod Cogswell, General Manager, ClubSport Oregon
3:00pm-4:00pm
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Anatomy of a Fitness Business: Your Checklist for Success!
Vito La Fata, NASM-CPT, Owner, Fitness Evolution
Creating a World Class Personal Training Business
Todd Durkin, MA, CSCS, NCTMB, Owner, Fitness Quest 10 & Todd Durkin Enterprises






