31st Annual International Convention
& Trade Show

March 14-17, 2012 | Los Angeles | L.A. Convention Center | Register

INNOVATIONS & OPPORTUNITIES

Schedule-at-a-Glance

 


WEDNESDAY, MARCH 14

2:00pm-3:30pm

    NEW!
    How to Apply the Technology of MYZONE to Engage Gym Members Resulting in Increased Length of Stay and PT Penetration
    Dave Wright, CEO, CFM
    Emmett Williams, President, CFM
    Mike Leveque, COO, CFM
    Sponsored by MYZONE

    Software’s ROI: Technology That Pays for Itself!
    Jonathan Ross, President & CEO, CSI Software
    Andy Wigderson, Vice President of Sales & Marketing, CSI Software
    Sponsored by CSI Software

    Survival Tactics for the Social Age - How to Catch Up, Keep Up & Stay One Step Ahead
    Andres Moran, Director of Business Development, MINDBODY, Inc.
    Stephanie Jennings, Director of Sales, MINDBODY, Inc.
    Sponsored by MINDBODY, Inc.

    Mind the Gap – Opportunities to Connect the Fitness & Healthcare Industries
    Ed Hill, Director of Marketing - Embedded & Communications Group, Intel Corporation
    Sponsored by Intel Corporation

    The Group Functional Training Money Machine: The Step-by-Step Formula for Maximizing Profitability
    Steve Jack, Founder PT-Professionals, Team Dynamix, UNITED KINGDOM
    Alex McMillan, CEO, Fitness Profit Solutions, ALX Fitness
    Sponsored by Pavigym


THURSDAY, MARCH 15

7:00am-8:00am

    Social Media / E-Marketing Strategies Networking Roundtable
    Moderated by Karen Jashinsky, Founder & CEO, O2 MAX Fitness
    Sponsored by Intel Corporation
    (Pre-Registration Required; Limited Seating)

10:00am-11:00am

    To Tweet or Not to Tweet – Managing Social Media Within Your Health Club
    Garrett Felix, MS CISSP, Information Security Officer, MediFit
    Sponsored by Intel Corporation

2:00pm-3:30pm

    Social Media for Fitness Professionals: The Pros & Cons of Being Social
    Roundtable Discussion Facilitated by Steve Groves, Vice President, Technology, and CIO, GoodLife Fitness Clubs, CANADA
    Sponsored by Intel Corporation


FRIDAY, MARCH 16

7:00am-8:00am

    Marketing Strategies Networking Roundtable
    Moderated by Fausto Di Giulio, Marketing & Management Coordinator, Italian Fitness Federation, ITALY
    (Pre-Registration Required; Limited Seating)

10:00am-11:00am

    Increasing Productivity & Sales with "Club Cloud" Computing Technology
    Skye Kaiss, CEO, Gold’s Gyms of Regina, CANADA
    Drew Chesler, CEO, South Beach Active
    Sponsored by Intel Corporation

2:00pm-3:30pm

    If Exercise is Medicine, How Do Health Clubs Cure Illness?
    Phil Kaplan, NSCA-CPT, ACE, President, Be Better Solutions, Inc.

    Viral Marketing – Managing the Spin
    Teresa Coffey-Gordon, Chief Marketing Officer, Millennium Partners Sports Club Management, LLC
    Sponsored by Intel Corporation

    Driving Growth of Your Business Through Relentless Innovation
    Maigread Eichten, Principal, Alitum Partners, Inc. and Former President & CEO, The FRS Company


SATURDAY, MARCH 17

8:30am-9:30am

    Facebook, Twitter & Foursquare: Building Member Loyalty with Social Media
    Steve Groves, Vice President, Technology, and CIO, GoodLife Fitness Clubs, CANADA
    Amanda Vogel, MA Human Kinetics, Owner, Active Voice, CANADA
    Sponsored by Intel Corporation

    Improve Market Penetration: Lessons from Corporate Wellness to Get People Active
    Frank Napolitano, President & Chief Executive Officer, GlobalFit

10:00am-11:00am

    Innovative Social Marketing & New Media Opportunities
    Bill McBride, President & Chief Operating Officer, Club One, Inc.
    Sponsored by Intel Corporation

3:00pm-4:00pm

    Build Your Client Base with Search Engines and Social Sites
    Mike Bannan, Head of Development, IDEA Health & Fitness Association