IHRSA Research
IHRSA regularly sponsors studies to better understand why people join clubs and what motivates them to stay. This groundbreaking research examines the psychographics of club membership, member demographics, and the attitudes and perceptions non-members have of commercial health and sports clubs. Let IHRSA help you understand your customer and your prospect better.
Participate in the annual Industry Data Survey and receive a free Profiles of Success PDF!
Are you the club operator of a successful club compnay? If so, IHRSA would like to invite you to participate in the 2012 Industry Data Survey. Your participation is valuable as survey results are aggregated and analyzed to establish club financial and operating benchmarks, which will be reported in IHRSA’s 2012 Profiles of Success.
As a thank you for completing the survey, you will receive:
- The IHRSA 2012 Profiles of Success report (released in fall 2012) – a USD$199.95 value!
- A raffle entry for a USD$250 AMEX card - a USD$250 value!
Please note that submitted information and the identity of all participants will be held strictly confidential through Industry Insights, an independent research firm partnering with IHRSA in this study.
The deadline for completing this survey is June 14.
To participate, please log on to the IHRSA Research Portal.

IHRSA Member Retention Report now available free to IHRSA members!
Why is measuring membership retention so important? How can you better understand retention?
The new IHRSA Member Retention Report examines membership retention measures and initiatives. Conducted in partnership with The Retention People, the first installment explores ways to measure and understand membership retention.
Download the PDF. (Member login is required.)
The IHRSA Member Retention Report is also available for purchase to non-members at the IHRSA Store.

The 2012 IHRSA Global Report
The most up-to-date publication on the global fitness business. The report consists of a comprehensive industry overview including input from several industry leaders from independent clubs, large club chains, club associations and federations. The Industry Research section details the market size and scope of the Americas, Europe, and Asia-Pacific Markets.
Up-to-date health club data and benchmarks right at your fingertips
Partnering with Industry Insights, the IHRSA Research Portal provides the club operator with authoritative data and benchmarks to compare their company's operational metrics against. The IHRSA Research Portal is home to club operations studies such as the annual industry data survey, monthly trends survey, quarterly index survey, and employee compensation and benefits survey.
Log on to The IHRSA Research Portal here.
IHRSA Trend Report: Fourth Quarter 2011 now available to IHRSA members!
Why do consumers join, stay, and leave their health clubs? With the IHRSA Trend Report, you can learn more about consumer attitudes’ towards health club members and gain insight into opportunities for your club. The fourth quarter 2011 installment focuses on Gen X & Y consumers.
Download the PDF. (Member login is required.)
The IHRSA Trend Report is also available for purchase to non-members at the IHRSA Store.
Industry Research
IHRSA regularly conducts industry research on U.S. and international markets. IHRSA's annual reports provide a comprehensive, country-specific overview of the fitness club industry in Europe and Asia-Pacific as well as a detailed view of the overall global market. IHRSA also tracks U.S. industry data on trends such club programs, facilities, and membership.
Research Reports
- IHRSA's Global Report on the State of the Health Club
- IHRSA European Market Report
- IHRSA Asia Pacific Market Report
Industry Statistics
- Club Facilities
- Membership Growth and Attrition
- Club Programs
- The Scope of the US Health Club Industry
- U.S. Health Club Membership by Sector
- Trends in Health Clubs
New Research
- CBI'S Eye on the Economy
Financial & Operations Research
Looking for resources to help you evaluate your club’s performance and business structure? IHRSA’s financial and operations research provides an in depth view of club revenue benchmarks, employee compensation, profit centers, and related statistics. Let us guide you as you determine how well your club is performing in comparison to industry norms.
Research Reports
- Monthly Trend Reports
- Quarterly Index Reports
- IHRSA Profiles of Success
- Employee Compensation and Benefits Report
Industry Statistics
- Payroll Management & Compensation
- Club Operating Benchmarks
- Programming and Profit Centers
Consumer Research
IHRSA tracks and analyzes consumer trends to help operators better understand current and potential members. IHRSA’s consumer research covers up to date findings on demographic data, membership attendance & attrition, consumer participation & activity, and other related trends.
Research Reports
- Trends Insight Archive
- New IHRSA Trend Report
Industry Statistics
- Health Club Member Attendance
- European Fitness Activity Participation
- Health Club Membership by Club Type
- U.S. Club Membership by Gender
- European Club Membership by Gender
- Membership Growth and Attrition
- U.S. Club Membership by Annual Household Income
- U.S. Health Club Membership by Age
- European Health Club Membership by Age
- European Health Club Membership by Level of Education






