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31st Annual International Convention
& Trade Show

March 14-17, 2012 | Los Angeles | L.A. Convention Center | Register

SCHEDULE

The preliminary schedule for next year's event in Los Angeles is noted below and is subject to change. Items with an asterisk (*) will require pre-registration, and an additional fee may apply in order to participate.

WEDNESDAY | THURSDAY | FRIDAY | SATURDAY | TOPIC AREA CODES


WEDNESDAY, MARCH 14

7:30am-9:00am | "Making Connections" Orientation

    If you're a first-time attendee or if you're traveling on your own to this event, then plan to participate in this orientation session designed especially for you! IHRSA staff will be available to help you get acquainted with other members who are also experiencing this celebration just like you!

8:00am-9:00am | Medical Wellness Forum 2012

    The Future for Medical Wellness [ MWF ]
    Christopher Breuleux, PhD, President, The Medical Wellness Association
    Wellness, Integrative and Functional Medicine [ MWF ]
    Dr. Hyla Cass, MD, Psychiatrist and Integrative Medicine Author, UCLA

9:00am-10:00am | Medical Wellness Forum 2012

    Active Aging, Integrated & Sports Medicine [ MWF ]
    Dr. Raymond Hall, DC, Santa Monica Orthopedic and Sports Medicine Group
    Dr. Nick Delgado, Principal, The Delgado Protocol

9:00am-10:30am | Concurrent Education Sessions

    Create the Member Experience You WANT to Achieve the Financial Success You NEED [ CS-R, M-O ]
    Travis Wood, Vice President of Operations, Sky Fitness & Wellbeing

    Boost Revenue & Retention with Small Group Training Programs [ F-PT, M-O, P ]
    Michele Melkerson-Granryd, M.Ed., ACE-CPT, General Manager, BodyBusiness Health Club & Spa, and Executive Director, Texas Health, Racquet & Sportsclub Association (THRSA)

    Design & Manage a Successful Medical Referral Program
    [ HP-W, P ]
    Kevin Steele, Ph.D., Principal, Communication Consultants WBS, Inc.

    5 Ways to Build World-Class Teams [ HR ]
    Derek Deprey, MSS Sport Management, General Manager, Wisconsin Athletic Club

    Leadership Tactics that Will Drive Your Team to Respond to Your Vision [ L ]
    Justin Tamsett, Managing Director, Active Management, AUSTRALIA

    Align the Culture of Your Organization to Drive Strategy [ M-O ]
    Simon Weatherill, Chief Executive Officer, State Sport Centres Trust, AUSTRALIA

    Pricing Your Membership & Services for Success [ MS ]
    Bonnie Patrick Mattalian, Vice President, MediFit

    The "Cultural Quotient + Physical Intelligence": Why it Matters to Your Success [ M-O ]
    David Patchell-Evans, Founder & CEO, GoodLife Fitness Clubs, CANADA

9:00am-12:00pm | Concurrent Half-Day Workshops

9:00am-5:00pm | Full-Day Workshop

    Zumba® Basics Level 1 Instructor Training* [ F-PT, P ]
    Beto Perez, Co-Founder of the Zumba® Program
    (Pre-Registration & Fee Required - Visit www.zumba.com)

10:00am-11:00am | Medical Wellness Forum 2012

    Wellness Care and Working with Providers, Employees and Members [ MWF ]
    Dr. Ann Hawkins Hood, President, Global WellCare
    Dr. Bruce Underwood, Principal, Healthy Futures
    Mike Alpert, President and CEO, The Claremont Club
    Chris Purvis, PT, MS, President-Founder, Peak Performance Physical Therapy
    Tom Nelson, MA, Vice President Business Development, Club One

11:00am-12:00pm | Concurrent Education Sessions

    NEW SESSION!
    Triple Play: Increase Your Youth & Adult Membership by Educating Parents & Developing Healthier Kids
    Bill Parisi, Founder & CEO, Parisi Speed School
    Sponsored by Parisi Speed School

    Program Change: Previously Scheduled on Thursday at 2:00pm
    Excellence in Operating Quality, Profitable Clubs     [ M-O ]
    Bill McBride, President & Chief Operating Officer, Club One, Inc.

    Relationships, Results, Retention & Referrals [ CS-R, M, MS ]
    Michael McDonald, Provincial Director of Fitness Services & Member Experience, World Health / International Fitness Holdings Inc., CANADA

    A Vision for the Future [ F-PT, M-O ]
    Presented by the American Council on Exercise
    Panel Discussion Moderated by Cedric X. Bryant, Ph.D., Chief Science Officer, American Council on Exercise (ACE)
    Panelists:
    Lynne Brick, RN, President, Brick Bodies Fitness Services
    Scott Goudeseune, President & Chief Executive Officer, American Council on Exercise (ACE)
    Art Curtis, Ph.D., Chairperson, IHRSA Board of Directors
    Anthony Wall, Director of Professional Education, American Council on Exercise (ACE)

    The PRIMES: Leading in Uncertain Times [ L ]
    Chris McGoff, Founder, The Clearing, Inc., and Author, The PRIMES

    Tax-Exempt Competition Forum [ L-L, M-O ]
    Helen Durkin, J.D., Executive Vice President of Public Policy, IHRSA
    Thomas Richards, J.D., Senior Public Policy Manager, IHRSA

    Strengthen Your Sales Team with Value-Based Selling
    Techniques     [ MS ]
    Thomas Kulp, CEO, Universal Athletic Club

    Developing Programs that Increase Your Bottom Line [ P ]
    Sandy Coffman, Owner & President, Programming for Profit

11:00am-12:00pm | Medical Wellness Forum 2012

    Medical Wellness Screenings, Assessments and Referrals [ MWF ]
    Dr. Steve Helschien, DC, Founder, Cardio Crusaders
    Dr. Gijs van Oort, CEO, Practiva Health and Healthcare Access San Antonio
    Christopher Breuleux, PhD, President, The Medical Wellness Association
    Dr. Kevin Steele, Principal, Communication Consultants

12:00pm-1:00pm | Medical Wellness Forum 2012

    Best of Medical Wellness: Awards and Recognition [ MWF ]

    Medical Wellness Advisor and Partner Networking: Nutrition Break [ MWF ]

12:15pm-1:45pm | Networking Roundtable Luncheon*

    (Pre-Registration Required - See Registration Form; Limited Seating)

1:00pm-2:00pm | Medical Wellness Forum 2012

    Wellness Coaching Trends and Opportunities [ MWF ]
    Dr. Michael Arloski, CEO, Real Balance Global Wellness, PCC, CWP, CIIS
    Dr. Meg Jordan, Chair Integrative Health, California Institute of Integral Studies
    Jim Strohecker, President-Founder, HealthWorld Online
    Dr. Roger Jahnke, OMD, CEO, Health Action

2:00pm-3:00pm | Medical Wellness Forum 2012

    Exercise and Wellness as Medicine [ MWF ]
    Dr. Jason Conviser, President and CEO, One Small World

2:00pm-3:30pm | Special Presentation

    10 Proven Leadership Skills to Build a Successful Team [ HR, L ]
    Maria de los Angeles de Santiago, General Manager, Management Around Sports, SPAIN
    NOTE: This session will be presented in Spanish, and will be repeated in English on Thursday at 10:00am.

2:00pm-3:30pm | Sponsored Supplier Seminars

    Several of our sponsors are preparing 90-minute presentations designed to offer more information about their products and services. These interactive sessions will provide all participants with the specifics they need in order to continue a dialogue with these event sponsors during the Trade Show.

    NEW SESSION!
    How to Apply the Technology of MYZONE to Engage Gym Members Resulting in Increased Length of Stay and PT Penetration     [ I-O, SS ]
    Dave Wright, CEO, CFM
    Emmett Williams, President, CFM
    Mike Leveque, COO, CFM
    Sponsored by MYZONE

    TRX® - The Next Evolution in Small Group Training [ F-PT, SS ]
    Noah Rolland, General Manager, Commercial Solutions, TRX
    Jason Mason, NSCA-CSCS Regional Fitness Director, Beverly & Cambridge Athletic Clubs
    Ingrid Owen, Vice President, Fitness, 24 Hour Fitness
    Sponsored by TRX®

    Software’s ROI: Technology That Pays for Itself! [ I-O, SS ]
    Jonathan Ross, President & CEO, CSI Software
    Andy Wigderson, Vice President of Sales & Marketing, CSI Software
    Sponsored by CSI Software

    Survival Tactics for the Social Age: How to Catch Up, Keep Up & Stay One Step Ahead [ I-O, SS ]
    Andres Moran, Director of Business Development, MINDBODY, Inc.
    Stephanie Jennings, Director of Sales, MINDBODY, Inc.
    Sponsored by MINDBODY, Inc.

    The Intersection of Fitness, Healthcare & Technology [ I-O, SS ]
    Ed Hill, Director of Marketing, Intel® Intelligent Systems Group
    Sponsored by Intel Corporation

    The Group Functional Training Money Machine: The Step-by-Step Formula for Maximizing Profitability [ I-O, P, SS ]
    Steve Jack, Founder PT-Professionals, Team Dynamix, UNITED KINGDOM
    Alex McMillan, CEO, Fitness Profit Solutions, ALX Fitness
    Sponsored by Pavigym

    Industry Experts Share Strategies for Increasing Revenue in 2012
    [ M-O, SS ]
    Panel Discussion Moderated by Daron Allen, President / CEO, Visual Fitness Planner™
    Sponsored by Visual Fitness Planner™

    The 2012 Insurance Market Place for Health Clubs & How to Minimize Your Exposures [ M-O, SS ]
    Michael Freeman, Assistant Vice President, Sales & Marketing, Philadelphia Insurance Companies
    Robert A. Salem, Regional Sales Manager, Philadelphia Insurance Companies

2:00pm-3:30pm | Half-Day Workshop

    The Power of the Arc Trainer® [ F-PT, SS ]
    Paul M. Juris, Ed.D., Executive Director, CYBEX Research Institute
    Sponsored by CYBEX

2:00pm-5:00pm | 3rd Annual Women's Leadership Summit

    Success Through Vision, Value & Verve! [ L, M-O ]
    Panel Discussion Moderated by Debra Siena, President, Proactive Partners, A Division of TCA Holdings, LLC
    Panelists:
    Janet Frenkel, Chief Operating Officer, American Council on Exercise (ACE)
    Jill Stevens Kinney, Managing Director, Clubsource
    Patricia Laus, Chief Executive Officer, The Atlantic Club, Inc.
    Roundtable Discussions to be Facilitated by Distinguished Industry Women.

3:00pm-4:00pm | Medical Wellness Forum 2012

    Wellness Rx: Culinary Medicine and Dieting in the Age of Obesity: ChefMD [ MWF ]
    John La Puma, MD, FACP, ChefMD®

4:00pm-4:30pm | Medical Wellness Forum 2012

    Nutrition and Obesity Programs, Medical Updates & Trends: Panel [ MWF ]

4:00pm-5:00pm | Concurrent Education Sessions

    NEW SESSION!
    Tools for Endearment: Three Key Concepts to Engaging Prospects & Members
    Will Phillips, President & CEO, REX Roundtables for Executives

    Improve Retention . . . It Begins on Day One of Their
    Membership     [ CS-R ]
    Cary Wing, EdD, Medical Fitness Industry Consultant

    Strategic Philanthropy: Establish a Corporate Social Responsibility Program for Your Club [ L ]
    Jeremy Howell, Ph.D., Professor, Sport Management Graduate Program, University of San Francisco

    Creating & Implementing an Effective Sports & Recreation Risk Management Plan [ L-L, M-O ]
    Jeffery Long, Esq., Attorney, Prout – LeVangie, LLP

    The Current State of Global Fitness Franchising [ M-O ]
    John Kersh, Vice President of International Development, Anytime Fitness LLC

    Developing National Instructor Standards: Global Best Practice Guidelines & Discussion [ M-O ]
    Richard Beddie, Chairman, International Confederation of Registers for Exercise Professionals (ICREPs), NEW ZEALAND

    Effectively Launch & Implement New Concepts & Programs at Your Club [ M-O, P ]
    Jennifer Wilson, Can Fit Pro PTS, Director of Fitness, HealthCity, THE NETHERLANDS

    Managing the Modern Day Marketing Plan on a Budget [ M ]
    Clarisa Lindenmeyer, MBA, Director of Marketing & Sales, TELOS Fitness Center

    Ask the Industry Leader: The Art of Selling Fitness to Increase Membership Sales [ MS ]
    Panel Discussion Moderated by Alex McMillan, CEO, Fitness Profit Solutions, ALX Fitness
    Panelists:
    Trina Gray, Owner, Bay Athletic Club
    Vito La Fata, NASM-CPT, Owner, Fitness Evolution
    C. Victor Brick, M.Ed., CEO, Brick Bodies Fitness Services

4:30pm-5:00pm | Medical Wellness Forum 2012

    Best of Medical Wellness Programs: Interactive Discussion Groups [ MWF ]
    Topics: Active Aging, Medical Wellness in Clubs, Companies and Healthcare, Therapy, Sports Medicine/Performance, Nutrition & Obesity Programs, Supplements, Working with Doctors: Partnering for Profit, Health & Wellness Coaching, Screening Technology, Equipment, Facility, Jobs, Certifications & Training

    Medical Wellness Advisers Including: Dr. Roger Jahnke OMD, Dr. Brian Sekula Dr. Jim Bell, Jim Strohecker, Tom Nelson, Chris Purvis, Dan Faust, Dr. Jason Wong, Dr. Chaturvedi, Amy Blansit, Mike Stojkovic, Dr. Kevin Steele, Jeff Randall


5:30pm-6:30pm | General Session

    Practically Radical: Transforming Your Company & Challenging Yourself [ L, M-O ]

    William Taylor

    Founding Editor, Fast Company, and Best-Selling Author
    Sponsored by Matrix Fitness

8:00pm-10:00pm | Opening Welcome Reception

    "Lights, Camera, Action!"
    Join us for this social gathering as we toast a new destination for the annual IHRSA event in the "City of Angels".
    Sponsored by Motionsoft

 


THURSDAY, MARCH 15

6:00am-7:00am | Exercise Class

    Balanced Body: Training Dynamic Strength with the Orbit™ [ E ]
    Octavio Galindo, B.A., Co-Owner, Concentric Studio
    Sponsored by Balanced Body

7:00am-8:00am | Exercise Classes

    Cardio Bootcamp [ E ]
    Leslie Grosshauser, National Presenter, Polar Electro
    Sponsored by Polar Electro Inc.

    STOTT PILATES®: Introduction to the Stability Cushion Workout [ E ]
    Laureen DuBeau, STOTT PILATES® Master Instructor Trainer
    Sponsored by Merrithew Health & Fitness™

    Step360 Training: Explosive Cardio [ E ]
    Patrick Goudeau, SPRI Step360 Master Instructor, Nike Elite Fitness Athlete, NASM
    Sponsored by SPRI Products

7:00am-8:00am | Networking Roundtables Continental Breakfast*

    Pre-Registration Required - See Registration Form; Limited Seating

    Retention Strategies [ CS-R ]
    Moderated by Shawn Stewart, Operations Manager, Gainesville Health & Fitness Center

    Social Media / E-Marketing Strategies [ I-O, M ]
    Moderated by Karen Jashinsky, Founder & CEO, O2 MAX Fitness
    Sponsored by Intel Corporation

    Membership Sales [ MS ]
    Moderated by Mark Miller, Vice President, Merritt Athletic Clubs

    Weight Management Programming [ P ]
    Moderated by Nicki Anderson, NASM-CPT, President, Reality Fitness, Inc.

8:00am-9:30am | General Session

    "State of the Industry" Report

    Joe Moore

    President & CEO, IHRSA
    [ L, M-O, R ]



    How Great Leaders Inspire Action     [ L ]

    Simon Sinek

    Founder, Simon Sinek Inc., and Author
    Sponsored by Precor

10:00am-11:00am | General Counsel Forum

    General Counsel & Senior Legal Staff Invited [ L-L ]

10:00am-11:00am | Concurrent Education Sessions

    Customer Service Success: Making Members Feel Special
    [ CS-R ]
    Patricia Kirk, MS, Exercise Science and Cardiac Rehabilitation, Regional Manager and Director of Training & Development for Commercial Clubs, Club One, Inc.

    Hiring & Cross Training Your Personal Trainers to Achieve Success [ F-PT, HR ]
    Jason Mason, NSCA-CSCS Regional Fitness Director, Beverly & Cambridge Athletic Clubs

    To Tweet or Not to Tweet – Managing Social Media Within Your Health Club [ I-O, M-O ]
    Garrett Felix, MS CISSP, Information Security Officer, MediFit
    Sponsored by Intel Corporation

    10 Proven Leadership Skills to Build a Successful Team [ HR, L ]
    Maria de los Angeles de Santiago, General Manager, Management Around Sports, SPAIN

    Emergency Response: Litigation, Avoidance & Defense
    [ L-L, M-O ]
    Brian Heermance, J.D., Attorney – Partner, Morrison Mahoney LLP

    The Independent Club: How to Thrive in Today's Marketplace
    [ M-O ]
    Panel Discussion Moderated by Joe Cirulli, President & Owner, Gainesville Health & Fitness Center
    Panelists:
    Rachel Cosgrove, NSCA-CSCS, Owner, Results Fitness
    Jasmin Kirstein, Owner & CEO, My Sportlady, GERMANY
    Greg Lappin, Owner & General Manager, Rochester Athletic Club

    Developing National Instructor Registration Systems: What You Need to Know [ M-O ]
    Richard Beddie, Chairman, International Confederation of Registers for Exercise Professionals (ICREPs), NEW ZEALAND
    NOTE: This is a two-hour session.

    Generating Membership Leads on a Budget [ M, MS ]
    Amanda Bracks, Director, Bracks Consulting, AUSTRALIA

    Ask the Industry Leader: Driving Traffic with Creative Marketing Strategies [ M ]
    Panel Discussion Moderated by Lynne Brick, RN, President, Brick Bodies Fitness Services
    Panelists:
    Florence Auld, President, The Women’s Club Fitness Center and Day Spa
    Josh Gerber, Marketing Director, Brick Bodies Fitness Services
    Tara Wislocki, Director of Marketing, Healthworks Fitness Centers For Women

    Health Club Consumer Research: Attracting & Retaining Generations X & Y [ R ]
    Melissa Rodriguez, Research Manager, IHRSA

11:00am-6:00pm | Trade Show

2:00pm-3:30pm | Public Policy Council Meeting

    Public Policy Council Members & Invited Guests

2:00pm-3:30pm | Concurrent Education Sessions

    Program Change: Previously Scheduled on Wednesday at 11:00am
    Women in Fitness: Finding the Work / Life Balance     [ M-O ]
    Nicki Anderson, NASM-CPT, President, Reality Fitness, Inc.

    Going Beyond Service With a Smile [ CS-R, HR ]
    Christine Thalwitz, Director of Communications & Service, ACAC Fitness & Wellness Centers

    Leveraging Healthcare & Wellness Programming to Better Serve the Community [ HP-W, P ]
    Kerry Olsen, M.D., Medical Director, Mayo Clinic - Dan Abraham Healthy Living Center
    Beth Warren, MBA, ACSM HFI, Director, Mayo Clinic - Dan Abraham Healthy Living Center
     
    The Five Temptations of a Leader: Overcoming the Challenges to Teamwork [ L ]
    David Ross, Ph.D., Principal Consultant, The Table Group
    Al Amador, Principal Consultant, The Table Group

    Canadian Forum [ M-O ]
    David Hardy, President, Fitness Industry Council of Canada, CANADA

    Referral Mania! [ M, MS ]
    Casey Conrad, President, Communication Consultants WBS, Inc.

    Establishing a Solid Foundation to Closing: Secrets to Increasing Your Sales [ MS ]
    Steve Jensen, CEO, Impact Training Corporation & National Sales Academy, AUSTRALIA

    Competency Management: Finding the Right People, with the Right Qualifications, for the Right Position [ HR, M-O ]
    Eric Vandenabeele, Director, Fitness.be, BELGIUM

2:00pm - 3:30pm | Networking Focus Groups

    Social Media for Fitness Professionals: The Pros & Cons of Being Social [ I-O, M ]
    Roundtable Discussion Facilitated by Steve Groves, Vice President, Technology, and CIO, GoodLife Fitness Clubs, CANADA
    Sponsored by Intel Corporation

    Fun & Innovation: Current Trends & Strategies for Profitable Programming [ P ]
    Roundtable Discussion Facilitated by Laurie Cingle, President, Laurie Cingle Consulting & Coaching

    Latin American Forum [ M-O ]
    Roundtable Discussion Facilitated by Guillermo Velez, Editor/Director, Mercado Fitness, ARGENTINA
    NOTE: This is a two-hour session and will be presented in Portuguese & Spanish.

2:00pm-3:30pm | Concurrent Education Tutorials*

    Pre-Registration is Required - Seating is Limited to 30 People per Tutorial.  REGISTER HERE!

    Member Retention: Engaging Members for Life [ CS-R ]
    Thomas Kulp, CEO, Universal Athletic Club

    From Vision to Results: Marketing Initiatives that Produce Traffic [ M ]
    Paul Brown, President, Face2Face Retention Systems, AUSTRALIA

    Facebook, Employment Laws & Legal Liability: Managing the Generation Y Worker [ HR, L-L ]
    Tex McIver, Senior Partner, Fisher & Phillips LLP

6:00pm-7:00pm | Go Canada! Reception

    Sponsored by Fitness Industry Council of Canada

6:30pm-8:30pm | "Zumbathon!" for MDA's Augie's Quest [ E ]*

    Beto Perez, Co-Founder of the Zumba® Program
    (Pre-Registration & Donation Required - Visit www.zumba.com)

6:30pm-8:30pm | IHRSA Regional Association Reception

    Regional Members & Invited Guests

7:00pm-9:00pm | Planet IHRSA: The International Reception

    International Attendees & Invited Guests
    Sponsored by Snap Fitness

 


FRIDAY, MARCH 16

6:30am-8:30am | Early Morning Workout

7:00am-8:00am | Networking Roundtables Continental Breakfast*

    Pre-Registration Required - See Registration Form; Limited Seating

    Customer Service Initiatives [ CS-R ]
    Moderated by Lisa Gorsline, President & General Manager, Corpus Christi Athletic Club

    Personal Training Management [ F-PT, M-O ]
    Moderated by Cecil Hightower, Director of Ortho Kinetic Training, TELOS Fitness Center

    Marketing Strategies [ I-O, M ]
    Moderated by Fausto Di Giulio, Marketing & Management Coordinator, Italian Fitness Federation, ITALY

    Club Programming [ P ]
    Moderated by Grace DeSimone, ACSM-CPT, ACSM-GEI, National Director of Group Fitness, Plus One Health Management

7:30am-8:30am | Exercise Class

    NEW EXERCISE CLASS!
    Experience Helix Lateral Training
    Kristy DiScipio, Helix Master Trainer, Reebok Global Master Trainer
    Sponsored by Helix Company

    Step360 Training: Superior Strength [ E ]
    Patrick Goudeau, SPRI Step360 Master Instructor, Nike Elite Fitness Athlete, NASM
    Sponsored by SPRI Products

8:00am-9:30am | General Session

    IHRSA Annual Meeting

    Art Curtis, Ph.D.

    Chairperson, IHRSA Board of Directors



    The Art of Enchantment [ L ]

    Guy Kawasaki

    Co-Founder, Alltop.com, Founding Partner, Garage Technology Ventures, and Former Chief Evangelist,
    Apple, Inc.
    Sponsored by Technogym®

10:00am-11:00am | Concurrent Education Sessions

    Program Change: Previously Scheduled on Saturday at 8:30am
    Getting 110% from Your Fitness Department     [ F-PT, M-O ]
    Adrienne McBride, MS, Corporate Program & Fitness Director,
    Club One, Inc.

    Ask the Industry Leader: Achieving Victory Over the
    Retention Battle     [ CS-R ]
    Panel Discussion Moderated by Jarod Cogswell, General Manager, ClubSport Oregon
    Panelists:
    Dag Lee, Board of Directors, ACTIC Holding AB
    John Miller, Owner, Courthouse Athletic Clubs
    Laurie Smith, Senior Vice President – Operations, VillaSport Athletic Club and Spa

    Understanding the Client to Improve Personal Training Sales
    [ F-PT ]
    Joshua Gould, ACSM-CPT, AFAA, Founder, Exercise Expertise, LLC

    Increasing Productivity & Sales with "Club Cloud" Computing Technology [ I-O, MS ]
    Skye Kaiss, CEO, Gold’s Gyms of Regina, CANADA
    Drew Chesler, CEO, South Beach Active
    Sponsored by Intel Corporation

    Six Habits of Highly Effective Clubs [ L, M-O ]
    Chris Pacifico, Senior Partner, New Paradigm Partners
    Maria Parrella-Turco, AFAA, Senior Partner, New Paradigm Partners

    Making Your Facility ADA Compliant – Tips to Avoiding
    Lawsuits     [ L-L ]
    Michael Amaro, Esq., Board Member, International Amusement & Leisure Defense Association (IALDA) and Founding Partner, Prindle, Amaro, Goetz, Hillyard, Barnes & Reinholtz LLP
    Joe Hassinger, President, International Amusement & Leisure Defense Association (IALDA) and Director, Galloway, Johnson, Tompkins, Burr & Smith, PLC

    Strategies for Combating VAT [ L-L, M-O ]
    Helen Durkin, J.D., Executive Vice President of Public Policy, IHRSA

    Sales Excellence: Training that Produces Results [ MS ]
    Jason Reinhardt, Vice President of Sales, Sport & Health

    Explore the Strategic Drivers Leading to the Rise of the Low-Cost Gym Sector [ R ]
    Ray Algar, Managing Director, Oxygen Consulting, UNITED KINGDOM

10:00am-11:30am | 16th Annual IHRSA Financial Panel

    Insights Into the Financial Health of the Club Industry [ L, M-O ]
    Panel Discussion Moderated by Rick Caro, President, Management Vision, Inc.
    Panelists:
    Matt Constantino, Managing Partner, Vision Capital
    DJ Belock, Senior Vice President, Investment Banking, Goldman Sachs
    Brian Maier, Vice Chairman, Capital Markets, Wells Fargo
    Mark Harms, Chairman & CEO, Global Leisure Partners

11:00am-6:00pm | Trade Show

12:00pm-1:30pm | Club Controller's Networking Luncheon

    CFOs & Financial Management Staff Invited [ M-O ]
    Moderated by Anita Lawlor, Chief Operating Officer, IHRSA

2:00pm-3:30pm | Concurrent Education Sessions

    Health Club Hospitality – The New Service Standard [ CS-R ]
    Brent Darden, MS, Owner & General Manager, TELOS Fitness Center

    Building a Five-Star, Customer-Focused Team [ CS-R, HR ]
    Theresa Amaya, Director of Human Resources, St. Regis Monarch Beach Resort

    Building a Simple & Effective Fitness Business Plan for Sales Success [ F-PT, M-O, MS ]
    Tim Keightley, Vice President of Fitness & Personal Training, Gold’s Gym International, LLC

    If Exercise is Medicine, How Do Health Clubs Cure Illness?
    [ HP-W, I-O ]
    Phil Kaplan, NSCA-CPT, ACE, President, Be Better Solutions, Inc.

    Viral Marketing – Managing the Spin [ I-O, M ]
    Teresa Coffey-Gordon, Chief Marketing Officer, Millennium Partners Sports Club Management, LLC
    Sponsored by Intel Corporation

    Driving Growth of Your Business Through Relentless
    Innovation     [ I-O, L ]
    Maigread Eichten, Principal, Alitum Partners, Inc., and Former President & CEO, The FRS Company

    Voluntary Club Facility Certification Update [ M-O ]
    Moderated by Helen Durkin, J.D., Executive Vice President of Public Policy, IHRSA

    Membership Sales Management: Selling With Purpose [ MS ]
    Mark Miller, Vice President, Merritt Athletic Clubs

2:00pm-3:30pm | Networking Focus Groups

    Personal Training Management: Building a Foundation for Team Success [ F-PT ]
    Roundtable Discussion Facilitated by Michele Melkerson-Granryd, M.Ed., ACE-CPT, General Manager, BodyBusiness Health Club & Spa, and Executive Director, Texas Health, Racquet & Sportsclub Association (THRSA)

    Branding Magic: Marketing Campaigns that Drive Traffic [ M ]
    Roundtable Discussion Facilitated by C. Victor Brick, M.Ed., CEO, Brick Bodies Fitness Services

2:00pm-3:30pm | Concurrent Education Tutorials*

    Pre-Registration is Required - Seating is Limited to 30 People per Tutorial.  REGISTER HERE!

    Strengthening Your Club: Negotiating Financing, Loans & Equipment Leasing [ M-O ]
    Paul Bosley, Executive Vice President, First Financial Finance &
    Leasing Inc.

    Optimizing Sales Performance: Managing for Results [ MS ]
    Casey Conrad, President, Communication Consultants WBS, Inc.

    Profitable Programming: Fun, Fitness & Financial Success! [ P ]
    Sandy Coffman, Owner & President, Programming for Profit

6:00pm-11:00pm | "The Bash" for MDA's Augie's Quest*

    Pre-Registration & Fee Required - Visit www.augiesquest.org

 


SATURDAY, MARCH 17

8:30am-9:30am | Concurrent Education Sessions

    Define & Manage Expectations for Service Excellence [ CS-R ]
    Karen Woodard-Chavez, President, Premium Performance Training

    Facebook, Twitter & Foursquare: Building Member Loyalty with Social Media [ CS-R, I-O ]
    Steve Groves, Vice President, Technology, and CIO, GoodLife Fitness Clubs, CANADA
    Amanda Vogel, MA Human Kinetics, Owner, Active Voice, CANADA
    Sponsored by Intel Corporation

    Improve Market Penetration: Lessons from Corporate Wellness to Get People Active [ HP-W, I-O ]
    Frank Napolitano, President & Chief Executive Officer, GlobalFit

    Developing the Leader Within [ L ]
    Bill Manning, Director, Graduate Kinesiology & Graduate Sport Management, Saint Mary’s College of California

    Motivation Tools that Work to Incentivize Your
    Sales Team     [ HR, M-O, MS ]
    Leila Timergaleeva, Regional Manager, Complete Body & Spa, IHRSA Ambassador to Russia

    Managing by Numbers: Key Performance Indicators for Successful Club Management [ M-O, R ]
    Justin Tamsett, Managing Director, Active Management, AUSTRALIA

    Fitness FUNdamentals for Today's Youth [ P ]
    Elizabeth Mueller, MA Sport / Exercise Psychology, ACSM-CPT, Owner, Recess & Results

10:00am-11:00am | Concurrent Education Sessions

    NEW SESSION!
    Insights into Leadership, Innovation & Change
    Stephen Tharrett, President, Club Industry Consulting

    Serve, Retain & Profit with Secondary Sales [ CS-R, M, MS ]
    Paul Brown, President, Face2Face Retention Systems, AUSTRALIA

    Muscle Up Your Personal Training Sales & Marketing with 10 Innovative 'Exercises' [ F-PT, M, MS ]
    Tara Sampson, Personal Training Sales, Gainesville Health & Fitness Center
    John Carmean, Personal Training Marketing, Gainesville Health & Fitness Center

    The "Cross Over Effect" with Group X & Personal Training
    [ F-PT, P ]
    Sarah Addeo, ACE-CPT, Personal Trainer & Instructor, Elite Sports Clubs

    Corporate Fitness: Winning Strategies that Work [ HP-W, M, MS ]
    Trina Gray, Owner, Bay Athletic Club

    Innovative Social Marketing & New Media Opportunities
    [ I-O, M, MS ]
    Bill McBride, President & Chief Operating Officer, Club One, Inc.
    Kari Bedgood, Director of Marketing & PR, Club One, Inc.
    Sponsored by Intel Corporation

    The Leadership Blackout: Where Have the Great Leaders Gone? [ L ]
    Marynes Pereira, Executive Director, Provider Solutions, BRAZIL

    Leading by Intuition: Managing a Successful Club Operation by Following Your Instincts [ M-O ]
    Jasmin Kirstein, Owner & CEO, My Sportlady, GERMANY

    Take ACTION: Develop Community Programming that Connects to a Wide Population [ P ]
    Thom Downing, MS Kinesiology, President, FIT
    Jen Pleimann, NSCA-CSCS, ISSA-CFT, USAWL, Personal Trainer, FIT, and Founder, FIT Buddies

11:30am-12:30pm | General Session

    An Open Forum with the President's Council on Fitness, Sports & Nutrition [ HP-W, L ]

    Shellie Y. Pfohl, M.S.

    Executive Director, President's Council on Fitness, Sports & Nutrition
    Sponsored by SPRI Products

1:30pm-2:30pm | Concurrent Education Sessions

    Transitioning From Personal Trainer to Successful Business Entrepreneur [ F-PT, M-O ]
    Panel Discussion Moderated by Todd Durkin, MA, CSCS, NCTMB, Owner, Fitness Quest 10 & Todd Durkin Enterprises
    Panelists:
    Doug Balzarini, CSCS, ACE, Founder, DB Strength
    Joshua Gould, ACSM-CPT, AFAA, Founder, Exercise Expertise, LLC
    Isaiah Truyman, NSCA, NASM, Founder, EZIA Human Performance

    Changing the Way Fitness is Done [ F-PT, M-O ]
    Cameron Hedges, NSCA-CSCS, General Manager, Results Fitness

    Building Your Personal Training Business [ F-PT, M-O ]
    Jarod Cogswell, General Manager, ClubSport Oregon

    Selling is Not Selling Out [ F-PT, MS ]
    Mark Nutting, NSCA-CSCS, NSCA-CPT, ACSM-HFD, ACSM-HFS, Fitness Director, Saco Sport & Fitness

3:00pm-4:00pm | Concurrent Education Sessions

    Build Your Client Base with Search Engines and Social Sites
    [ F-PT, I-O, M ]
    Mike Bannan, Head of Development, IDEA Health & Fitness Association

    Anatomy of a Fitness Business: Your Checklist for Success!
    [ F-PT, M-O ]
    Vito La Fata, NASM-CPT, Owner, Fitness Evolution

    Creating a World Class Personal Training Business [ F-PT, M-O ]
    Todd Durkin, MA, CSCS, NCTMB, Owner, Fitness Quest 10 & Todd Durkin Enterprises

    Staying Ahead of the Pack – Preparing Your Personal Training Business for the Future [ F-PT ]
    Darren Jacobson, Head of Product, Virgin Active South Africa, SOUTH AFRICA