The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.

 

 



From educational tools and events to promotional programs and public policy initiatives, IHRSA brings you success... by association!

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Tuesday
Sep022014

#WhyGetActive reaches more than 1 million Twitter users

Rep. Ron Kind shows why he gets active.How often have you walked in your club, glanced around and considered how unique and different all of your members are?

The thought occurs to many club operators virtually every day.

The motivations, the reasons, that bring people to your club are endless. Some of them are clear and understood, and others, subliminal and barely sensed. But, in either case, none of the reasons have much impact on others unless they can be articulated and well aired.

That’s precisely why IHRSA has launched a new social media campaign, #WhyGetActive. Its mission: to share one’s personal motivations for exercising with the world.

Read on to see the popularity, why people have gravitated toward it, and more.

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Friday
Aug292014

Spot in brain that motivates mice to exercise is discovered

Image courtesy of ratch0013 at FreeDigitalPhotos.netLooking for some reading this long Labor Day wekeend (OK, for those in the United States)? This Week in the Fitness Industry should take up a small chunk of that time.

As always, a wide range of subjects:

  • part of brain responsible for exercise motivation found in mice
  • workouts in space
  • link between obesity and certain cancers
  • abdominal obesity in youth leveling off

Check them all out in This Week in the Fitness Industry.

 

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Thursday
Aug282014

Company keeps clients, members InTouch

InTouch's booth at the IHRSA 2014 trade show.Perhaps the most vexing issue health and fitness clubs face today is how to keep their members. Reverse sides of the same coin, the retention/attrition conundrum is the bugaboo of most clubs, from small studios and gyms to massive high-end, multipurpose facilities.

As a certified personal trainer, Scott Johnston has dealt with this challenge from both the club and the member side. Over the years, he’s watched as friends and family members made serious overtures to join clubs, only to be forgotten.

The problem, Johnston realized, is that club staff often fail to stay in touch with both prospects and current members - hence the name of the company he cofounded with Nico Bot: InTouch Technology, headquartered in Vancouver, British Columbia, now a leading provider of health club sales and retention software.

“Many people walk into a club, express interest, but hesitate, saying they’d like to think about it first,” says Rachel Lai, marketing manager at InTouch. “Scott saw that, too often, no follow-up e-mails were going out, and no calls were being made to these prospects,”

So, four years ago, Johnston and Bot launched their Web-based communication management system that’s helping to revolutionize the way clubs generate leads for memberships and personal training and follow-up - and encourage people to stay once they join.

Read on to see more on InTouch Technology.

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Wednesday
Aug272014

Family to educate about fitness on 50-week, around-the-world trip

Paul Brown knows how to get a point across. After all, he was named the 2014 Presenter of the Year by the Australian Fitness Network.

It is safe to say that his latest endeavor will be heard by many and most likely taken to heart by the majority. We’re talking possibly tens of millions of people. That is his hope anyway.

Paul and his wife, Jacqui, are huge promoters of fighting the battle against childhood obesity, sedentary behavior and type 2 diabetes, especially among youth.

So the two industry veterans, along with their 9-year-old son, Ben, are hitting the road for almost a year to promote sports and healthy lifestyles to children and families alike.

But this isn’t a venture that will see them on a stage with a PowerPoint presentation on a giant screen behind them with a couple hundred people with laptops and notebooks jotting down key points. 

The Browns are putting on 50 Sports in 50 Weeks, a globe-trotting adventure that will take them from their home in Australia to Siberia, the United States, Europe, back to Australia, and many, many destinations in between. At each spot they will learn the intricacies and fundamentals from a well-known athlete in the sport, often in an iconic spot or stadium. In some cases they will watch a championship event, taking in the sport as a spectator.

Read on to see where they are going, who they are learning from, and more.

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Tuesday
Aug262014

IHRSA/Fitness Brasil going strong at 15

Fitness Brasil President Waldyr Soares opens the 2013 show.When the IHRSA/Fitness Brasil Latin American Conference & Trade Show first opened its doors 15 years ago it was a much different event than the one Latin American and South America will see this week.

Then again, it’s not like the event that Fitness Brasil President Waldry Soares put on in 2000 was the norm.

Back then the industry it was about physical education – working your body to look the best it could. There was little about health prevention and quality of life. He went for it regardless of perception and the norm.

"Fifteen years ago, there were no academies in the knowledge that physical exercises were important for longevity. Everyone worked out, but only from the perspective of body worship,” said Soares, in Fitness Business magazine. “Over time, medical research and laboratory examinations made that society passed to understand physical activity as the cheapest remedy, which helped leverage our enterprise.” 

Click here to read on about education, trade shows and a new publication to be unveiled.

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